Pinterest for Business Tips
Explore my Pinterest actionable tips for businesses to help you get more traffic & sales with Pinterest. I also share my easy self-care tips, how to have a fab-U-lous life in your 50's, trending topics & a whole lot of pretty stuff!
Pinterest Management Tips
Pinterest Tips for Bloggers (That Actually Works)
Astounding blogging facts!
6.7 million People publish posts on blogging websites regularly, with 12 million posting blogs to their social media accounts.
What these facts mean to you is that if you want people to notice your blog you’d better have a winning game plan from the get go. I’m the author of the best Pinterest Marketing course online. I’ve done extensive research on this and these are the facts and figures. In addition, you may want to extend your knowledge on marketing depending on your niche, for example fashion trends / Flipboard is another way of marketing. Show you how to become a better online influencer to get more people reacting to your posts. You could have a look at courses in london if you’re looking for a creditable qualification.
I was a somewhat clueless blogger in the beginning. I didn’t even know where to look for help – I kid you not. So I figured it out on my own through self-study. When I look back at my work it’s embarrassing to look at. I’ve left it there for all to see so you know what NOT to do – LOL. Knowing what I know now I wish I would have taken a course from an expert which would have saved me countless hours of frustration. Time is money.
Therefore the first tip for newbies I’ll pass on to you is; do NOT try to figure this out on your own. I know for a fact that you’ll be tempted to do it on your own, read every blog out there, and that’s okay. It’s okay to do some research and you’ll get an idea of what others are doing to be successful.
The best Pinterest Marketing course on line is your ticket to success.
You need to invest in yourself. If this is going to be your full-time career go all in. If you’re just dabbling and doing it for creative outlet and you don’t really care if you make any money or not then, by all means, do as you wish. But, if you want to make serious “dough-ray-me” you’d better make smart choices. That means learn from others who have had done what you want to. Take a course on how to blog, and then a course on how to use Pinterest Marketing for Business. You have to do both. It’s the fastest way to accomplish your goals without banging your head against the wall and wasting time!
If you want to have massive success as a blogger (making at least 6 – 7 digits per year) do whatever it takes to be amazing and strive for greatness. That includes learning from experts like Sue Anne Dunlevie. Why experts? Experts save you time & money because they’ve already made all the mistakes and have created a blueprint for success. They know what works and what doesn’t work. Sure you’ll make mistakes along the way, we all do. But you want to minimize them as much as possible. Mistakes cost money. Do you remember the last time you make a big mistake? What did it cost you to fix it? Not only is it emotionally and physically draining but it may have financial costs as well.
One of the beautiful things about leveraging Pinterest for your blogs is that there are very likely Pinterest users looking for the topics you want to write about. In addition, your blog will continue to live on and potentially go viral over time because that’s the nature of the platform. That doesn’t happen on other socials.
Pinterest is not just for businesses who want to sell stuff. Over 14 million articles are being pinned on Pinterest every day. Publishers like BuzzFeed claim that Pinterest is their 2nd source of social traffic.
Blogging is a lot of work. Bloggers are continuously finding the latest tactics to boost their blog traffic. What if I told you that on Pinterest your blog content continues to work for you long after you’ve pinned? This does not happen on Facebook and Twitter. You see your content has a shelf life.
Source: Hubspot: http://bit.ly/2dkshNd / B2C http://bit.ly/2dyGZ8A
What I mean by shelf life is that at some point after you save your images, tweet or post, people stop engaging with it. A tweet lasts mere seconds to a few minutes, a Facebook post a few hours if you’re lucky, while on Pinterest it’s several years. But on Pinterest, your pins (your blog posts) continue to work long after you pin them which increases your odds of engagement and that could mean more click throughs. As a matter of fact I have content that is five years old still being shared by Pinterest users. No other social platform can do that for me. In terms of ROI, that’s phenomenal. What this means to your business is MORE visibility over time. Isn’t that what you want…to get more ROI (return on your investment) with less effort?
No matter how you look at it Pinterest delivers measurable business results for bloggers and businesses of all types!
Most people gravitate towards Facebook because it is the number one social and has over 2.2 billion monthly active users. But Facebook doesn’t always favor bloggers. As a matter fact Facebook recently said their newsfeed algorithm will focus on friends, family and “meaningful interactions”, NOT posts from brands and media. Pinterest only the other hand does. On Pinterest it is the exact opposite. Over 75% of the content on Pinterest are from businesses and bloggers. Pinterest loves bloggers!
In addition, did you know that businesses only reach 2% of their fans without using paid advertisements? So not only is it nearly impossible to reach your fans, it’s getting impossible to engage with them.
If you want your blog post to go viral on Facebook, guess what? Facebook wants you to pay for it. Period. Don’t get sucked in with those notifications Facebook shows you telling you to boost your post. It’s benefiting Facebook, not you. According to Neil Patel, Facebook intentionally restricts how many people a page can reach with their posts organically. They want you to click that boost button, and they want you to do it as often as possible. When you do, the more Facebook makes more money.
Pinterest helps you win in another big way too! Pinterest can help you get found on the first page of Google!
As a B2B service I consistently rank on the first page of Google’s organic search with the keywords; “Pinterest Expert”, “Pinterest Marketing Expert” and “Pinterest Consultant” with the help of Pinterest. Why is that a big deal? It’s a huge deal because Google is the most popular search engine in the world, that’s why.
See how Pinterest has helped me rank # 1 in organic search on Google as a Pinterest Expert below? Let me repeat that again, it is because of Pinterest that I get found on the first page of Google. I’m not so sure other social platforms have the ability to do that. The best Pinterest marketing course online shows you how I did it and how you can to.
Demographics; age, gender, location, interests etc. If you don’t know who you are talking to, then how do you know they’d be interested in what you have to say? If you don’t make the time to figure this out then you’ll simply attract the wrong audience.
You need to understand your customers, prospects, and target audience. That way you can then create content that speaks to their problems, needs, their wish lists, and so forth. The better that you understand your customers, the better you can influence shoppers at the beginning of their journey. And that can directly impact your revenue.
Today I’m going to challenge you to think about your niche in a way that makes you stand out. So what do I mean by niche? For example, if you want to be a fashion or lifestyle blogger, you need to narrow your focus. Are you going to be a:
Tip #5 Choose a niche.
For example, when I took a social media marketing certification course I knew right away I had to specialize in one social. Some say it takes 10,000 hours to be an expert in one topic. Given my age (I’m 54 years old BTW) and the kind of lifestyle I wanted to have there’s no way I was going to spend 10K hours to master Facebook, 10K hours to master Instagram, 10K to master Twitter, and so on. Would you? This is why I’ve never believed a person could be a Social Media Expert. Are you kidding me? So I decided that Pinterest marketing would be the perfect social for me.
Based on how it works and the way the platform works it was the best fit for me. This is one of the reasons why I have a thriving business. I decided early on that I wanted to become a Pinterest marketing expert. I decided that my team and I weren’t going to do Facebook, Instagram, Twitter, and all the other socials. Pinterest marketing is our niche and will always be just that.
Having a niche is not an option, this is mandatory if you want your audience to pay attention to what you have to say. Be an expert in something…and hopefully you’re one of the early adopters.
Your ultimate goal is to be known as the go-to person when it comes to getting information on a specific topic. When you position yourself as an expert you will get more followers, increase your engagement, and grow your business.
One of the biggest struggles businesses face is creating engaging content that their audience will gobble up. If you’ve read my blogs you know I have said this over and over, think helpfulness versus selling. If you start with that mindset it will make your life so much easier.
That’s why it’s important that you offer tons of freebies like: ebooks, checklists, guides, your favorite list of tools, webinars, case studies, video tutorials, slide shares, and so forth. People will eventually get to know you, like you, trust you, and then buy from you. You have to court your prospects.
Did you know that Pinterest is great for market intelligence? What I mean by that is you’ll see the kind of content that Pinners are gobbling up. So deciphering what to write about is easy.
You’ve probably been following a blogger that you’re a fan of and maybe you’re thinking of doing something similar to what they have successfully been doing. You can easily check out what Pinners are saving from their website to their Pinterest boards. To find that out, use this URL www.pinterest.com/source/thebloggersURL.com you can easily find out what your target audience likes and loves. So, for example if you wanted to check out what Pinners love most from my blog you would go to www.pinterest.com/source/www.whiteglovesocialmedia.com
Tip #7: Once you’ve identified a topic to talk about make it your own by adding your own style and personality into it. Just be yourself, be authentic, add a pinch of humble pie too if you want to connect with your audience on an emotional level.
At some point you may not have the time to blog so you can take an old blog post and update it but more importantly, create different images for your blog post that you can share on Pinterest. People like to consume content in different ways. In my course Pinterest Marketing for Business I outline the many different types of images required for success and how to format them, describe them, SEO them etc.
Tip #9: How can you turn that one blog post into five or more pieces of content? Let’s assume at this point that you’ve figured out your content so the most obvious next step is to create a content calendar. Blogging requires you to be organized. You need to do the following every time:
Before you start pinning away there are a few things you need to do so that your Pinterest business account is set-up for success.
You may have the greatest images to pin, amazing blog content to post, affiliate products to sell but if no one can find you on Pinterest then you’re never going to get new Pinterest generated website traffic. No new traffic = no new sales. It’s as simple as that.
I see too many bloggers making huge mistakes when it comes to Pinterest SEO. They don’t even realize that Pinterest is a search engine. They get on Pinterest, pin away, join a bunch of group boards (and that’s all they do) and wonder why they’re not successful. As a result no blog traffic. No one or not many are visiting their blog.
Too many people are in such a rush to pin their hearts out while totally missing the fact that you need to apply proper SEO tactics on your website, blog and your Pinterest account so that you will get found on Pinterest.
Just like on Google your goal is to have your website rank on the first page of organic search under your select keywords, it is the exact same for your Pinterest page.
One of your most important goals on Pinterest is to drive large volumes of traffic to your website and/or blog. Your Pinterest page is an extension of your website and blog. The two connect with each other. When people are on Pinterest and they click on an image it takes them back to where that information originally came from – your website, blog, or product page.
If you’re not sure how to decipher your keywords you’ll need to do some research.
Check this tool called Ubersuggest. This tool, you can find the search volume, CPC cost, PPC competition, and keyword difficulty for every suggestion.
When you have identified the correct keywords you must apply them on your website, Pinterest account and in your blogs, everywhere you can. That is how you get found at the top of search and that helps you drive fresh new traffic to your website.
a) Optimize your product & services descriptions.
Create long, in-depth descriptions for your products so that Google can work its magic more effectively. If your catalogue is huge, focus on your top products. The more you write, the more accurate Google can be in ranking your page. That means more opportunity for you to use keywords.
Add keywords in the following areas:
b) Optimize your blog
c) Optimize your Pinterest business account
I can go on forever and give you more tips but you know the drill. Take my course. If not my course, take someone else’s course. Use Google to search for “Pinterest marketing for business online course” and see what comes up. Tip #12: You need to take a course from a recognized expert. There are many bloggers out there selling Pinterest courses but they are not experts in Pinterest. Do they just blog about Pinterest or do they actually manage business accounts and have for many years. One person is an academic, the other, an expert based on practical, real world experience delivering measurable ROI for real paying customers. Who would you rather learn from? This is a no-brainer folks.
Make sure that you take a course that is up to date because Pinterest makes changes all the time. What might work yesterday may not work today. There are rules you need to keep up with and features you want to make sure you are using to give you the best results your account deserves.
If you want to earn more, you’ve got to learn more.
Invest in yourself and your future with the best Pinterest marketing course online.
Learn more about how you can be more effective on Pinterest check out my Pinterest Marketing Course for Business. Chapter one is FREE.
Blogging requires strategy, time, consistency, dedication, education, money and more. Maintaining a website is not cheap. In addition to your time, there are so many monthly costs you may have not even realize that you will have to budget for. If this is a hobby that’s one thing but if you’re in it to make money, be smart about it.
Tip #13: Don’t be scared if you think you might get it wrong. Blogging and Pinterest marketing is about helping your readers first, so self-promotion should always be secondary. Blogging isn’t an easy business, and there are a lot of potential snags that can undermine your success. Remember work smarter, not harder. You can do this!
I wish you boatloads of new traffic.
Happy writing and pinning!