What are Promoted Pins?
Promoted Pins look like regular pins or videos, however they are really ads that businesses pay for on Pinterest. These ads are typically shown in the Pinner's home feed, category feeds, and relevant search results.
Why should you invest in Promoted Pins when you can grow your Pinterest account organically?
I’ve been managing Pinterest accounts since 2012 and I believe that every business must invest in Promoted Pins especially if you’re just starting out.
Imagine starting with zero followers. You do realize that it’s going to take some time for you to grow your followers organically right?
With Promoted Pins you accelerate that process. Plus as more and more businesses join Pinterest there will be more competition meaning it will be harder for you to come up first in search.
So that is another reason why you need to invest a portion of your marketing dollars into paid ads.
what countries are promoted pins available in?
United States
Canada
Austria
Belgium
Denmark
Finland
France
Germany
Ireland
Italy
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom
Australia
New Zealand
Cyprus
Luxembourg
Malta
The Netherlands
What types of targeting is available?
Age targeting
Audience targeting
Expanded targeting
Interest targeting
Keyword targeting
Placement
Targeting overview
Third-party data targeting
Location, language, device and gender targeting
WANT TO LEARN MORE? DOWNLOAD MY FREE 35-PAGE GUIDE ON HOW TO BOOST YOUR PERFORMANCE WITH PROMOTED PINS
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By the end of the course you will learn:
Why you should care about Pinterest marketing for your business.
The real truth about my experience using the Pinterest Propel Program and what you need to know.
Top 10 FAQs.
How to set-up your website for Promoted Pins.
How to set-up billing.
How to get your images right.
The proper image dimensions, file sizes, and character limits for regular pins and videos.
Reasons why your ad may get rejected.
Big no no's for Pinterest creatives.
The best types of images for specific verticals.
How to create compelling pin descriptions.
The type of targeting that you should start with, including step by step instructions.
How to edit your campaign.
How to manage your campaign.
Download my FREE 35-page guide on how to boost your performance with Promoted Pins.
Explore more of my life, work, style, and fabulous things that I hope will inspire you. #PinterestExpert