Promoted Pins look like regular pins or videos, however they are really ads that businesses pay for on Pinterest. These ads are typically shown in the Pinner's home feed, category feeds, and relevant search results.
Why should you invest in Promoted Pins when you can grow your Pinterest account organically?
I’ve been managing Pinterest accounts since 2012 and I believe that every business must invest in Promoted Pins especially if you’re just starting out.
Imagine starting with zero followers. You do realize that it’s going to take some time for you to grow your followers organically right?
With Promoted Pins you accelerate that process. Plus as more and more businesses join Pinterest there will be more competition meaning it will be harder for you to come up first in search.
So that is another reason why you need to invest a portion of your marketing dollars into paid ads.
what countries are promoted pins available in?
What types of targeting is available?
Third-party data targeting
Location, language, device and gender targeting
WANT TO LEARN MORE? DOWNLOAD MY FREE 35-PAGE GUIDE ON HOW TO BOOST YOUR PERFORMANCE WITH PROMOTED PINS.