Pinterest for Business Tips
Explore my Pinterest actionable tips for businesses to help you get more traffic & sales with Pinterest. I also share my favorite things, easy self-care tips, how to have a fab-U-lous life in your 50's, 2020 trends & a whole lot of pretty stuff!
Pinterest Management Tips
What is a Pinterest marketing strategy?
A Pinterest marketing strategy is a plan to achieve a specific goal within your Pinterest account.
What is an example of a Pinterest marketing strategy?
One example would be to post helpful content in order to build trust with a new audience as opposed to only pushing product.
Are these strategies easy to apply?
Yes they are easy to apply all you need is a little bit of guidance from an expert and a different perspective of what your Pinterest account will offer your target audience.
Pinterest marketing strategies 101 says to make sure your efforts line up with what the buying audience wants. 72% of Pinterest users use the platform to find new ideas on how they can make their lives better or for exploring DIY hobbies for all parts of their lives. Pinterest tracks what users are searching for year over year. The benefit to you as a business or a blogger are they help you formulate your Pinterest marketing strategies. If you use these insights correctly you’ll develop very smart Pinterest marketing strategies get to stay ahead of your competition.
Pinterest recently revealed analysis of the things that 322 million Pinterest users want to buy and try in 2020. This data includes global search volumes from August 2017–July 2018 and August 2018–July 2019. These 100 ideas are categorized a little differently this year; in 10 cultural themes. If you want to develop potent Pinterest marketing strategies then let’s begin!
Pinterest Marketing Strategies Expert Actionable Tip: Use this data to help you craft the blog posts, create new products, and plan your Pinterest marketing strategies & campaigns at the right time.
No surprise here since last year, searches for “transgender transition” have increased 3919%!
Protecting the environment for future generations is a popular topic on Pinterest. In fact, Pinterest has found Millennials and Gen Z’ers are each twice as likely to search for sustainability ideas compared to Pinteret users over 38 years old. Heck Greta Thunberg, the 16 year old from Stockholm was named TIME’s Person of the Year 2019. What does that tell you? The search term “sustainable living for beginners” is up by 265%4 since 2019.
In October 2019 Pinterest introduced a collection of emotional well-being activities to their app for the U.S. users. All you have to do is search for #pinterestwellbeing on Pinterest’s search engine to jump into exercises for feeling gratitude and self-compassion, along with other interactive practices that could help you improve your mood. If you’re outside U.S. and you search for #pinterestwellbeing you’ll see something like this as shown in the image below.
If you’re a business or a blogger you want to make sure that you are part of the Pinner’s journey of discovery as they save these ideas. This is how you formulate powerful and relevant Pinterest marketing strategies. That is your goal right?
By reaching Pinners at the beginning of their planning process (which is really Pinterest marketing strategies 101), you start to build trust which is vital in digital marketing today. Regardless of who your target audience is you can connect with shoppers based on common interests. Just make sure your content is always actionable so they can try it themselves.