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Pinterest Marketing for Business: How to Use Pincodes to Sell More

What is a Pincode? Pincodes are special codes you can create that allow Pinterest users to explore more of your boards including your profile page. | Pinterest Marketing For Business | Pinterest Expert Anna Bennett

Updated September 17, 2019

Pinterest Marketing for Business important information.

Pinterest Marketing Expert Reveals How to Use Pincodes to Sell More 

We know that many retailers are experimenting with smaller stores. That means less inventory in your stores. How can you make sure that you’re not missing sales because you’re not able to showcase all of your merchandise in your stores? One solution is Pincodes.

Let me share a quick story about my experience at Restoration Hardware, in Vancouver. Their store which they call “Gallery” BTW, is quite small compared to most of the stores in United States. Unfortunately for me as shopper I wasn’t able to see all the items I wanted to buy. So the designer says to me “well just order it and if you don’t like it you can just return it”. How is that smart business? As a shopper, I’m not fond of buying it and experimenting to see if it’s all going to work out.

So for example I’m buying a sofa and a bunch of other stuff for my living room. It has a specific theme which is french modern. But what happens if I get the sofa and I don’t love it. That means I have to return all the other complementary items like the area rug, the end tables, the coffee table, the lamps, the pillows, and so on just BECAUSE I didn’t love the sofa. That would NOT make me happy because now I have to start all over again. I don’t have time for that.

Is this why RH’s stock is down dramatically? Imagine the shipping costs that they have to eat up because I returned all those items?

If they had Pincodes in the store and were merchandised in themes like “Modern French Decor” then I would have more peace of mind of knowing that all the pieces I selected is in keeping with my theme. And I know for a fact I would have purchased more.

Plus the back and forth with the designer me continually asking her “does this fit with that” over and over? I did show her what I wanted through my Pinterest boards but I felt that the shopping experience could have been more efficient. Had they used Pinterest in general it would saved both the designer and myself so much time and would have bought more faster with less returns. Maybe that will help RH’s stock.

I also went to other furniture stores and experienced the same problem. I’m sure it’s too expensive to showcase all the various themes with real furniture in the showrooms.

But on Pinterest you can create themes to help your buyers visualize more possibilities. By giving them more ideas on how to they can use your product or services you trigger more buying. More importantly you are providing personalization which shoppers are craving for today. What that means to retailers is that you have an opportunity to connect with your target audience that builds trust. Think helpfulness retailers:)

What is a Pincode?

Pincodes are special codes that businesses can create that allow Pinterest users to explore more of your boards including your profile page.

How do you create a Pincode via your mobile phone?

1. To create a Pincode for your profile:

Step 1: Tap on your profile image on the top right corner, next tap the red button “Create Pincode” as shown below. 

 

Pinterest Marketing Expert Reveals How to Use Pincodes to Sell More | Pinterest Marketing for Business Online Course

Step 2: Your Pincode will download manually to your phone. Here’s what it looks like.

Pinterest Marketing Expert Reveals How to Use Pincodes to Sell More | Pinterest Marketing for Business Online Course

2. To create a Pincode for your boards:

Step 1: Tap on the board. Next, you’ll see the pincode icon just above the board title, tap on that.

Step 2: If you like the image you see, click Pincode. If you want to change the image, click “Change image”.

Step. 3: Your Pincode will download manually to your phone. 

Who can use Pincodes?

Currently you must be in the US, UK or Canada and have a business account to create Pincodes.

What you need to know when using Pinterest Marketing for Business:

  • When displaying your Pincode, the circular part of a Pincode should be a minimum of ~1.5 inches in diameter to be reliably scannable. Also keep in mind, if you’re printing the Pincode on a physical object, you’ll want to print the Pincode on a surface in a way that it will be legible.
  • Make sure you own the rights to the image for your Pincode, as with any other Pin you create on Pinterest.

How can you use Pincodes to help you get more sales when using Pinterest Marketing for Business?

When you have printed your Pincode you can feature it in your store.

For example, if you’re selling winter shoes you can feature a Pincode that leads back to a board that features your new arrivals. This makes it easy for Pinners to see your collection before it goes out to the public.

Inspire your customers by showing them multiple ways your product can be used. For example, if you’re selling food products create a Pincode that will lead to a recipe page and showcase the different ways to use your food products. By being helpful you will sell more. Remember to combine inspiration with information.

You can feature Pincodes on your website, blogs, email marketing campaigns, marketing materials, and so on. Pinterest Marketing for Business is easier than you might think.

Different Ways Brands Are Using Pincodes

  • IKEA Germany has been using Pincodes in their mailings to inspire customers with more ideas around their products and connect them with their Pinterest profile.
  • Albertsons, one of the largest grocery store chains in the US, used Pincodes in the end caps of grocery stores to engage with shoppers looking for “quick and easy” recipes.
  • The Conran Shop, a leading UK luxury retailer of furniture and home accessories, used Pincodes throughout a window installation in their flagship London store during London Design Week 2018 to provide access to exclusive inspiration boards about iconic products. Throughout the store, a custom API experience along with Pincodes let people save their favorite products with a simple tap on their phones.
  • The Home Depot launched Pincodes in 30 of its stores in Mexico to offer customers inspiration for home renovations and DIY projects.

There you have it! You have just learned how to use Pincodes to sell more! Thanks Pinterest!

 

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