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Pinterest Management Services Expert Reveals Pinterest’s Newest Feature Story Pins

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Updated: August 30, 2021

One thing you can count on from Pinterest is that they are testing new features all the time. Some they roll out and some they don’t. So how do we stay up to date with Pinterest’s changes? I highly recommend that you check out their Help Center once a month and have a look around to see if you spot anything new. Well that’s exactly what I did and noticed Story Pins. I thought to myself as a Pinterest management services expert I have not heard that! Okay so here’s what Pinterest posted on their Help Center site.

What is a Story Pin?

In September 2020, Pinterest launched Story Pins in beta to test this effort with a small group of creators.  As of May 18, 2021 Pinterest changed that name from Story Pins to Idea Pins. You can use Idea Pins to:

  • Create a step-by-step guide, project or recipe
  • Upload multiple short videos with additional descriptive text or text overlay
  • Customize the colors and fonts in your Pin
  • Improve your targeting with topic tagging
  • Curate a collection of products
  • Tell a story in a brand new way

Where do Idea Pins show up on Pinterest?

When you publish your own Idea Pins, they will be displayed on your business profile of your “Created” tab.

You may notice Idea Pins showing up on your Pinterest home feed—you’ll recognize them by the Idea icon below the image. An Idea  Pin can be made up of multiple pages (up to 20), so you can tap into it from the home feed to get the full experience.

What do we edit and share with Idea Pins?

Pinterest users  can add comments or photos to an Idea Pin just like you would any other pin. You can also save Ideas Pins to your boards like any other pin, though you can’t save an individual page from within an Idea Pin.

How do I create an Idea Pin?

Idea Pins are available to only some users on iOS at this time. Requirements:

  • We recommend portrait images with a minimum 900 x 1600 pixel size
  • Each Story Pin must have a minimum of 2 pages and can have a maximum of 20
  • Your title must have a minimum of 1 character and a maximum of 100 characters
  • Pinterest accepts the following file types: BMP, GIF, JPG, PNG, TIFF, WEBP, .mov. and .mp4
  • If you include video, please refer to the required video specs
  • The max file size for all files is 10mb

How to Get Started with Idea Pins

1. Idea Pins are not available to everyone yet. You can request access to Idea Pins by filling out this this form.

2. Before you can create an Idea Pin, you need to review and agree to the Creator Code. The Creator Code is a pledge to create Idea Pins that follow our Community guidelines and make Pinterest a positive and inspiring place for everyone. If an Idea Pin violates our guidelines, you may lose access to Idea Pins.

How to Create Idea Pins

  1. Log into your Pinterest business account.
  2. Click Create, then click Create Idea Pin
  3. Click Create new or click on one of your drafts under Your latest drafts
  4. Click the directional arrow up circle icon and choose 1 or up to 20 images or videos from your computer, or drag and drop to add the images or videos
  5. Use the tools on the right side of the screen to design your pages
    • Background: Click Background to select or change the background color
    • Adjust: Click Image or Video to adjust and resize your image or to focus on an interesting part of your video
    • Text: Click Text to add multiple text boxes and select your font, font size, alignment, color or highlight
  6. Click the plus icon on the top-left side above your pages to add more images or videos
    • To change your font, layout or background on multiple pages, hold down shift on your keyboard and select the pages you want to edit
  7. Click Next
  8. Fill out information about your Pin:
    • Title: Add a title for your Idea Pin
    • Cover image: Choose a thumbnail for your cover video
    • Board: Choose a public board to save your Idea Pin to from the dropdown menu or click Create board to create a new one
    • Tags: Search and add up to 10 tag topics to add to your Idea Pin to reach people searching for similar ideas
    • Comments: Toggle the switch to allow comments
    • List: Add IngredientsSupplies, or Notes for your Pin
  9. Click Publish
Idea Pins Best Practices
1. Plan you idea in advance.
2. Use video for your cover page whenever possible.
3. Shoot vertically, in natural light and a stead hand.
4. 8-10 pages are preferred with a maximum of 20 pages; maximum 60 seconds per page.
5. Do not add links
6. Add text to provide more details.
7. Publish to a public board.
8. Click here for examples of Idea Pins from Pinterest


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