Pinterest for Business Tips
Explore my Pinterest actionable tips for businesses to help you get more traffic & sales with Pinterest. I also share my favorite things, easy self-care tips, how to have a fab-U-lous life in your 50's, 2020 trends & a whole lot of pretty stuff!
Pinterest Management Tips
Updated November 10, 2019
Do You Want to Offer Pinterest Management Services? Then You’re at The Right Place!
“Remember those on the top of the mountain didn’t fall there.” Vince Lombardi
I wanted to start this blog with a great quote because running a business isn’t always easy. You have to roll up your sleeves and commit to it 100%. You have to decide from the beginning that failure is NOT an option. There will be roadblocks, competition, stress, etc. that you will experience. So you have to be prepared mentally and physically and know that ahead of time.
There is also a ton of upside to running your own business. For me it’s always been in my blood. My father and all other generations before him had their own businesses. It’s in my DNA. My first experience having a business was when I was about 7 years old. I sold sweetened fried bananas and sweet potatoes on a stick just outside my house. I didn’t have a goal; I just wanted to do it.
When you become an entrepreneur there’s nothing stop you but you. So are you ready to do this with me? Grab your coffee or tea and let’s begin.
If you are a social media marketing agency, virtual assistant, or a solopreneur looking to offer Pinterest management services this is the best place to start.
When I first started managing Pinterest account for others in 2012 there was virtually nothing online about how to manage Pinterest for businesses. There were no blogs, no articles, and definitely no online or live courses that were offering content on how to become a successful Pinterest account manager. So I thought to myself, well no problem. I can do this! I can figure this out. Because of my business and coaching background confidence wasn’t a problem. Yes, confidence. You need to be confident when starting anything new. You need that going in.
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As you can imagine like all things in life learning how to do something for the first time completely on your own is going to take you longer compared to learning from someone who’s been there and done that before you. In addition to learning on your own, you will make mistakes along the way, guaranteed. Obviously you want to minimize those mistakes because it will cost you time. And we all know too well that time costs money. Doing it on your own and making mistakes along the way costs money.
So it this blog post I’m going to reveal some of the most important elements to keep in mind if you want to offer Pinterest management services.
1.Your Pinterest management services website
3.Lead Generation, Opt-in Boxes and Giveaways
6.How to collect money
a. You need a website, that’s obvious.
Some people ask me if it’s enough just to have their Pinterest profile. Well, will that make a great first impression? You know the answer:)
I recommend WordPress. There are 1000’s of designs and they are easy to manage once they are set up. I use one.
b. You will need a web hosting provider.
I use GoDaddy. I have used this web hosting provider for years, for both domain registration and my website hosting plan. GoDaddy has a wide range of do-it-yourself website builder services and they also offer 24/7 free customer support.
My experience with GoDaddy has been 50/50. I cannot guarantee any level of service or satisfaction with them. This is simply a starting point to help you. Whether you use GoDaddy or choose a different web hosting provider, that’s up to you.
If you use a webmaster or website building company to build your website, make sure that you register the domain name personally, (meaning your website address). For example, this is mine: www.whiteglovesocialmedia.com
Be aware that if your webmaster registers your domain name, they are the only ones who will be able to make changes in your account. If you then part ways with your webmaster, you will be locked out of your own website. This is serious. If you use GoDaddy, for example, you will go to the GoDaddy website, select and pay for your domain name, and then have your webmaster upload the files. In this process, you control the access to your domain name. It is acceptable to allow your webmaster to have access to your account in order to work on your website but you should always control the registration of your domain name and the access to change passwords.
If you have never set up a website before, there are three main steps:
The website pages have to reside on someone’s server and that service is called hosting. As I said above, to keep control of your domain name make sure you also control your hosting account. That means you setting up the hosting account and ensuring that only you can change the password on that account.
How do you want your brand to be seen or what you want to stand for in the future? How do you make it obvious what your business is about? There is a process to branding from deciphering your voice, logo, fonts, colors, mission statement, and more. Hire an expert!
Check out several free resources on my Pinterest board about branding.
You know what an opt-in box is, right?
The goal of an opt-in box is to give something of value away for free in exchange for a prospect’s email address. Some examples of freebies are:
You want to collect as many email addresses as you can, as quickly as you can, and use them for future email marketing campaigns. This will help you make more sales. The opt-in box is the “tool” that helps you collect email addresses.
In my How to Become a Successful Pinterest Account Manager Online Course I allow my students to use a freebie I have personally designed so they don’t have to spend hours creating one. My job is to help my students get their first client as quickly as possible.
Your goal is to eventually have multiple opt-in boxes on your website and blog in order to collect a high volume of email addresses and grow your list of followers.
What keywords do you want to rank high on for the Pinterest and Google search engines?
First off, let me say that keywords are as serious as a heart attack. Using keywords well is critical to your success. If you do everything else right but get this wrong, you will probably struggle and underperform.
For example, my most important keywords are; Pinterest Expert and Pinterest Marketing Expert. Go ahead and type those keywords into a browser and you will see my Pinterest account and my website White Glove Social Media. Google is still the #1 search engine in the world today. 95% of our clients found us because we rank #1. This is why you should care mightily about keywords. This ranking drives massive free traffic to my website.
You might be thinking, “Anna already ‘owns’ the key word search term Pinterest Expert, it’s too late for me.”
Wrong. There are a lot of people searching for other related keywords. Here’s a really cool tool that you can use that reveals search volume, CPC & competition data for almost all the keyword research tools out there! It’s called Keywords Everywhere.
You need a blog. Blogging is critical to your success. If you have a new business you need to focus on building trust first. Building trust doesn’t happen overnight.
Blogging has been identified as one of the best ways to attract new customers. 57%of companies with a blog have acquired a customer from their blog, which means if you blog more, you’ll get more customers.
I still continue to blog today even as a recognized Pinterest expert. I never rest on my laurels.
You must set up a method to collect payment for your products and services. I use PayPal and Stripe because it is reputable, trustworthy and easy to use. There are many options on the market.
If you get confused or have questions with PayPal, there is a contact number to call for help. I have always found PayPal helpful but there are many other options for you to explore. Searching terms such as “alternatives to PayPal” will get you started.
Make sure that you set up your website correctly, hire a branding expert, give away freebies to collect email addresses, choose your keywords very carefully, including content marketing as part of your strategy to acquire new customers and set up your site to collect money.
Are you thinking about offering Pinterest management services? If you are currently offering Pinterest management services what’s been your biggest challenge? I’d love to hear your comments and questions.
If you want the quickest and easiest way to learn how to become a successful Pinterest account manager or you want to add Pinterest marketing to your existing business then consider taking my course on How to Become A Successful Pinterest Manager.