Pinterest for Business Tips
Explore my Pinterest actionable tips for businesses to help you get more traffic & sales with Pinterest. I also share my favorite things, easy self-care tips, how to have a fab-U-lous life in your 50's, 2020 trends & a whole lot of pretty stuff!
Pinterest Management Tips
Okay so you might be wondering why we are talking about growing your email marketing list.
When someone reaches out to me about Pinterest management services one of the first things I look at is their website. For ecommerce I look at…
On the very first conversation I always tell prospects that my goal as a Pinterest management services pro is to get them more visitors to their website. When I see that they don’t have a blog I know that they are not fully maximizing their potential on Pinterest. Without a blog it will make it harder for them to get traffic especially if their competition is blogging. I wish I can tell you that you don’t need a blog but unfortunately you really do need one.
As someone who provides Pinterest management services I don’t just focus on Pinterest marketing. I look at everything that will ultimately influence conversion. My job is to always provide more value. I’m no different from any other business.
Since we are driving boat loads of traffic to their site, let’s make sure that the new customer is having a WOW experience as soon as they land on your website. If those clicks don’t convert into opt-ins or buys that is not a reflection on our Pinterest management services. We are responsible for driving qualified traffic in your targeted audience, if once they land on your site you do not make the sale that is on the business owner to improve their conversion rates. We go out of our way as Pinterest management services experts to help you. Here are some of the reasons for a low conversion rate:
One of the biggest challenges for small businesses is finding time to blog. Many simply don’t have the time nor the know how to blog. Blogging is not an easy task. So you have no desire to blog then one of the ways you can get more traffic with Pinterest is to grow your email list. How?
Well for starters email is still a tried-and-true marketing channel that shouldn’t be overlooked. Did you know that 89% of Americans check email at least once a day while 27.6% check their email 1-5 times a day?
So if you can leverage Pinterest to collect the names of prospective customers in an email marketing list then I say “go for it”! I definitely do.
Secondly, there are not a whole lot of conversations that take place on Pinterest and email marketing allows you to do so which strengthens relationships, loyalty, & trust. With email marketing you are attempting to build one-on-one relationships with current and future customers which will help you drive more traffic & sales.
Bottom line; use email lists to reach your customers and drive them to your Pinterest content to your blogs, site, in order to drive more click thrus and repins.
So how do we do that?
Step 1. The first step is to entice pinners by offering them something for free that they really want. As always you want to craft your offer based on your target audience’s needs, values and struggles. Make it relevant to them. Some ideas are:
Step 2: Choose an email marketing service provider.
For example; MailChimp, Aweber, Constant Contact, Infusionsoft and so forth.
Step 3: The next logical step is for you to go into those programs, learn how to create opt-in boxes and then place them on your website and in your blogs. That is how you start collecting names and learning what your target audience likes and doesn’t like.
They say that someone has to see something seven times before noticing it and taking action. The mistake that a lot of people make is that they only include one or two opt-in forms on their site (often in their sidebar, which is easy to miss).
Here are three places you should be adding your opt-in forms on your website:
Step 4: After you have successfully set-up your opt-in boxes it’s time to drive traffic to your opt-in pages. Pin the image on Pinterest and link this offer to an opt-in-page so you can collect more email addresses for your data base.
Step 5: Craft a welcome email that they will receive when they get their freebie.
When a person subscribes to you or signs up to an opt-in they should immediately receive a letter and the “gift” you offered in the opt in form. Keep it light, friendly and fun.
Bottom line; you need to have helpful content on Pinterest to earn trust. You can’t just push your products no matter how amazing your products are. If you don’t make the time to point out the benefits of your products in a meaningful way, people will choose to go with your competition.
If learning how to use Pinterest for business is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere please contact me a Pinterest management services and marketing expert about my Pinterest management services.
If you’re ready to launch your business on Pinterest or to learn more about how to correctly set-up your Pinterest business account, the best place to start is with my Pinterest Marketing for Business Course, Chapter one is FREE.