Pinterest Business Tips
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Pinterest Expert says…finally! Pinterest launches it’s first-ever elearning program, the Pinterest Academy. The company said in a blog post that the program has been requested by; marketers, agencies and brands on its platform. Thanks for listening Pinterest!
As you know I have several online courses on Pinterest marketing for businesses. From beginners level to advanced and as a Pinterest expert I even teach people on how to start their own Pinterest management business. So naturally I wanted to check it out for myself. In this post I’m going to reveal what I really think about this course and what you can expect.
1. How many lessons are there?
There are currently five lessons:
While the next four on the way will be:
2. How can I access it?
You can sign up here.
You can watch the lessons from anywhere, on any device, and whenever it’s convenient for you.
It is in the U.S., Canada, the U.K., Australia, France and Germany, with a wider roll out set for Oct. 24.
3. Who should take this course?
The Academy’s nine courses help you learn how to use Pinterest for your business and your clients.
4. How long is the course?
Each course should take around two to five minutes to complete. The entire curriculum can be finished in under an hour.
1. Pinterest Narrative
Pinterest Expert Opinion: Super basic but it’s helpful for those businesses that have no clue how Pinterest works.
2. Campaign Objectives
Pinterest Expert Opinion: Good overview of the types of images to create based on your campaign goals. Small businesses don’t have the same budget as big brands so I recommend that if you have very limited budget that you start with conversion targeting. That means you are paying for clicks.
3. Creative Strategy
You will learn how to stand out on Pinner’s home feeds. Here are some of the key takeaways:
Pinterest Expert Opinion: Lots of great examples.
4. Creative Inspiration
You will learn:
Here are some of the key takeaways:
Pinterest Expert Opinion: I would definitely use carousel pins as much as possible since you’re able to feature up to five images.
5. Target and Buying
You will learn:
Targeting allows advertisers to be strategic in where and who sees their pins.
There are three main types of targeting on Pinterest:
Pin placement: placement determines where your pins are shown on Pinterest; in the home feed, search results, or related pins.
c) The auction
The Pinterest auction is a second-price auction which means the winning bidder pays $.01 higher than the second highest bid.
Pinterest Expert Opinion: Pinterest is a search engine that is keyword driven so I believe it’s prudent for small businesses to invest in “keyword targeting” first.
I believe this is a great overview for businesses that are absolutely new to Pinterest. It’s plausible that Pinterest would be focused heavily on Promoted Pins because they are now a publicly traded company and have to drive revenue growth. In fact, three out of the four next courses are more about ad campaigns. They are going to use their academy to teach you how to buy their ads.
Unfortunately, there is so much more businesses need to know about Pinterest. Pinterest didn’t even cover Pinterest SEO. As a Pinterest expert I can tell you for a fact that it is the foundation of Pinterest marketing success and the vast majority of people get this wrong from the get-go. They don’t want you to know that because then you’d buy fewer ads.
Most businesses I’ve seen don’t Pinterest SEO right. If you fail to use the right keywords you’re basically hiding under a rock on Pinterest. That is not a good way to build a strong marketing foundation on Pinterest.
If you’re looking for a complete course on how to master Pinterest marketing make sure you check out the best Pinterest Marketing online course for business! I also offer six months of email support so you never feel alone and you get the right answers quickly to your most important questions instead of trying to figure out which one of the 10 answers you heard in a community might be right, if any.
With my course you’ll be more successful on Pinterest faster and it will cost you less.