Pinterest for Business Tips
Explore my Pinterest actionable tips for businesses to help you get more traffic & sales with Pinterest. I also share my favorite things, easy self-care tips, how to have a fab-U-lous life in your 50's, 2020 trends & a whole lot of pretty stuff!
Pinterest Management Tips
Updated January 4, 2021
Before you start pinning away there are a few things you need to do in order for your Pinterest business account to be set up correctly & for success according to Anna Bennett Pinterest expert.
You may have the greatest images to pin, amazing blog content to post and products to sell but if the 442 million active Pinners can’t find you on Pinterest then you’re never going to get new Pinterest generated prospects to grow your email list or website traffic. No new traffic = no new sales. It’s as simple as that.
As a Pinterest expert I see too many businesses and bloggers making huge mistakes when it comes to Pinterest SEO. They don’t even realize that Pinterest is a search engine. They get on Pinterest, pin the same images they pin on Facebook or Instagram, join a bunch of group boards, comment on pins and so on wonder why they’re not successful. As a result they miss tons of traffic that could be, should be theirs.
Too many people are in such a rush to pin their hearts out while totally missing the fact that you need to apply proper SEO tactics on your website, blog and your Pinterest account so that you will get found on Pinterest.
It is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “unpaid” or “organic” results.
Essentially it is the way to get your website on the first page of Pinterest organic search & Google’s organic search without having to buy ads.
It is very important because if you can end up on the first page of Google’s organic search under your main keywords you will drive more traffic to your store or blog. In addition, it will be a higher quality of traffic because they are self-selected. They are interested in your product or service and actively looking for it. We want this traffic folks! As a course creator and someone who manages Pinterest account most of my clients have found me on Google!
It is also important within Pinterest because as a Pinterest expert I can tell you for a fact that Pinterest has its own internal search engine and if you apply SEO tactics correctly in Pinterest you will appear on top or near the top of the Pinterest search engine results too. That will drive more interested traffic to your Pinterest page, boards and pins.
SEO works on your website and your Pinterest page. And if you blend your efforts on both platforms there is a very good chance you can achieve great things.
The benefit of getting more traffic from Google and inside Pinterest is you get more followers, website, leads for your email data base and sales. As a Pinterest expert I can tell you that It is worth the effort because if you can get on the first page the impact on your sales can be transformational like it has been for me. And the best part is you don’t pay a cent for it. Pretty cool right?
The reality is though, Pinterest SEO can be challenging. There are over 200 billion pins on Pinterest. How do you really know if you’re optimizing your account correctly so you store or blog ranks high on the Pinterest search engine.
Just like on Google; your goal is to have your website rank on the first page of organic search under your select keywords, it is the exact same for your Pinterest page.
One of your most important goals on Pinterest is to drive large volumes of traffic to your website and/or blog. Your Pinterest page is an extension of your website and blog. The two connect with each other. When people are on Pinterest and they click on an image it takes them back to where that information originally came from – your website, blog, or product page.
As a B2B service myself I consistently rank on the first page of Google’s organic search with the keywords; “Pinterest Expert”, “Pinterest Account Management”, and “Pinterest Consultant” with the help of Pinterest. Why is that a big deal? It’s a huge deal because Google is the most popular search engine in the world, that’s why. Everyone uses Google. 90% of the customers we’ve acquired over the years were because people found us on Google. But it was because of Pinterest that helped me get found.
The key point is that mastering Pinterest SEO means getting found on Pinterest and Google simultaneously. We’re killing two birds with one stone. Till this day we’ve never bought Google AdWords. We didn’t need to. Imagine if you could do the same? Isn’t that what you want? As a Pinterest expert, I can show you how.
Doesn’t it make sense to do really well on Pinterest in order to rank on the first page of Google?
Have a look at how Pinterest has helped me rank # 1 in organic search on Google as a Pinterest expert. My Pinterest account shows up first, then my White Glove Social Media website.
Let me repeat that again, it is because of Pinterest that I get found on the first page of Google. I’m not sure any other social network has the ability to do that.
In 1996 Bill Gates made the prediction that “content is king” and it’s as true as ever today. That’s because Google wants to give you the best experience. So when you type in a keyword or a phrase on Google, it will show you the best, meaning most relevant and up to date content they can find.
This means your number one job, to do well with SEO, is to produce great content. It is the same on Pinterest.
Pinterest SEO is no different than any other skill – the great results will always come from big effort. Just like the best marketing in the world won’t help you sell a bad product, super advanced SEO will be useless if you’re content is horrible.
Deciphering the best keywords is a crucial part of great content. This is why I say over and over and over again that you need to know what your most important keywords are before you doing anything on Pinterest. In chapter 2 of my Pinterest Marketing for Business course I go over how to choose your important keywords. It’s a video tutorial so I highly recommend you start there. I literally give away all my secrets in this free video!
Remember your prospective customers find you during their searches online by typing keywords into their search bars. Bottom line, you want your Pinterest page and website to come up on the first page of the organic search results.
A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. If you are on the second page of Google your business is lost in a fog.
Create long, in-depth descriptions for your products so that Google can work its magic more effectively. If your catalog is huge, focus on your top products. The more you write, the more accurate Google can be in ranking your page. That means more opportunity for you to use keywords.
Take advantage of Pinterest Guided Search tool to decipher what keywords you can leverage that would make sense for your product titles. Our goal here to prioritize Pinterest’s keywords (Google Keyword Planner should be a secondary choice) so you rank high on Pinterest.
2. Product descriptions
Make sure it is original and the information is just for your business. Avoid using product descriptions from the manufacturer. What problem are you solving? Remember folks, no problem equals no sales. When someone reads about your products their looking to solve a problem. Think of your customer’s pain points, what keeps them up at night, their troubles, etc. Put yourself in their shoes.
3. Blog title
Pinterest expert fact: Did you know that 8 out of 10 people will read your headline, but only 2 out of 10 will click through and read the rest of your content?
It doesn’t matter how amazing your content is, if people don’t like your headline then no one will read your content. It’s that simple. So before you write your next blog make your blog titles short, typically 6 to 7 words. If you’re trying to rank in Google search, a good rule of thumb is to keep your headlines under 65 characters so that they don’t get shortened in search engine results. Google consistently shows the first 50–60 characters of most page titles, so always include your main keywords near the beginning of your page title. If you can’t get your blog titles under 65 characters, include the most vital information early on in your headline.
4. Headers and body
5. Meta descriptions
The meta description is the text under a page title in a search result. It should clearly describe what the reader can expect to learn and compelling so they will want to click it.
It’s best to keep your meta descriptions under 155 characters. According to Google there is no exact character count for meta descriptions. However according to Moz meta descriptions are being cut off around the 155-160 character mark. What that means to you is make sure your most important keywords and your most vital information is at the very beginning of your meta description.
6. Alt-text image
When you pin an image from a website how often do you see images file with a bunch of numbers like 49836.jpg? This is not good.
To ensure your photos appear in Google Image results, write descriptive alt tags that explain what each image is.
7. Link internally
Link building is vital to SEO success.
When using this tactic focus on reaching out to other influential bloggers that have a similar target audience to share your valuable content with.
9. Business name
10. About section
11. Board title
12. Board description
13. Pin descriptions
Here are additional tips to get more shares:
a. Make sure you have social sharing buttons to make it easy for people to share your content.
b. Because over 80% of Pinterest users use their mobile device add your most important information in the first 55-75 characters. Are your fonts easy to read?
c. Add mini headlines so readers can easily scan through your post. This is especially important for long posts.
d. Avoid really long paragraphs. Create lists whenever possible. Pinterest users love lists! They are just easier to consume.
e. If you want to get more shares on your blog post create at least 10 different images with different text on each one.
f. If you want your blog posts to rank high on Pinterest leverage the most popular topics that your target audience will want and need. For example, if you’re a fashion blogger and your target audience are moms use the Pinterest Guided Search Tool to decipher the most popular topics to moms.
The first step is to type “mommy fashion” in the Pinterest search engine box.
Notice the line of topics in the boxes listed under the Guided Search Tool. Pinterest is telling you as of right now those words or topics are getting the most traffic on Pinterest.
The first keyword or “topic” reading from left to right is the word with the highest traffic. The 2nd word from the left gets the 2nd most traffic and so on. This is market intelligence folks.
If you want to connect with your target audience you need to make these topics a priority. You will write about:
Because these are the topics people on Pinterest are looking for.
Pinterest Expert Actionable Tip: Unless you already have a ton of subscribers you need to work smart and focus on evergreen content (has long-lasting relevance) because that will get the most shares on Pinterest. Creating blog posts that are seasonal like “Summer”, “Fall”, “Spring”, and “Winter” may not get as much repins. Let me explain what I mean.
You see when you share a blog post on Pinterest it takes time for Pinterest to get a new pin to rank high in a user’s feed, search, etc. Let’s also assume you’ve properly optimized your pins. It takes about three months to see the full value of a pin.
1. Is your site mobile-friendly? Review your site on mobile.
2. How is your site speed? Speed is a huge factor. Check to see how it’s performing using PageSpeed Insights.
Your goal is to make sure your website loads as fast as possible. I know for me I really dislike waiting. Did you know that if your ecommerce site makes $100,000 per day, the cost of a one second delay will result in about $2.5 million in lost sales each year? Ouch!
3. Make sure your bounce rate is as low as possible. Google loves websites that have a bounce rate between 26% and 69%.
4. SEO tactics to rank high on Google is constantly changing. Make sure you keep up with the changes.
5. Add product reviews to your product pages.
Did you know that 95% of shoppers read reviews before they click that buy button? The beautiful thing about product reviews is they provide additional information to your product pages which helps boost your SEO juices.
6. Avoid 404 pages or dead links.
When you have a product that has been discontinued make sure to redirect that page to another relevant, existing page on your site.
When you have identified the correct keywords apply them on your website, Pinterest account and in your blogs; everywhere you can. That is how you get found at the top of search and that helps you drive fresh new traffic to your website.
I hope this blog helped you realize that SEO isn’t optional. If you’ve realized that you’ve been using the wrong keywords don’t fret. Go back and make it right. Make a commitment right now to learn how to do it correctly. I show you how, step by step in my Pinterest Marketing Master Search Results course.
Remember you need to get this right before you pin, before you write another blog, before you make another image before you join another Pinterest group board before you do anything else. Your Pinterest SEO is the trunk of your money tree. If your trunk and roots are weak, you will fail on Pinterest and more importantly, your competition will continue to crush you.
If you’re not sure if you are doing it right on Pinterest or not then get help from a recognized expert who knows what they’re doing. If you want to get serious ROI then you need to make an investment. I highly recommend you take a course that is up to date because Pinterest makes changes all the time.
What might work yesterday may not work today. There are rules you need to keep up with and features you want to make sure you are using to give you the best results your account deserves.
Learn more about how you can be more effective on Pinterest check out my Pinterest Marketing Course for Business. Chapter one is FREE.