Pinterest Advertising: How to Measure Your Success If you’ve been following my work you might have heard me say “you’ve got to inspect what you expect”.  When you look inside of the Pinterest advertising reporting tool there’s no doubt it can be intimidating especially if you’re not a numbers person.  Be patient with yourself; you […]

Pinterest Ads: What is a Pinterest Promoted Pins Dynamic Retargeting Campaign?  Dynamic retargeting Pinterest ads are ones where you are targeting people who have previously engaged with your product.  That means people who have already visited your site or who have loaded items into their shopping carts but have not made a purchase yet.  What […]

Pinterest  ads: Are you thinking about investing your marketing dollars in Pinterest ads? Warning! One of the most common mistakes that businesses make is that they are too quick to choose a conversion campaign. I mean c’mon isn’t that what we all want, faster sales?  Well sorry but as a Pinterest expert that is not […]

Pinterest ads. What should my budget be? We hear that question a lot. When it comes to money and advertising for your business you might be feeling nervous about how much to invest. How do you know if your investment will pay off? Here are some guidelines to figuring it out. Part 1: Money The […]

Pinterest Ads: 3 Mistakes Marketers Must Absolutely Avoid There’s no doubt that many ecommerce businesses have profited from the pandemic in 2020. Many of us were home bound and we had to make a major shift in how we shopped. And because of that the online world boomed. Pinterest was one of the lucky ones.  […]

I’ve been wanting to make these adorable mini gingerbread house cookies ever since I saw them on Pinterest. These cute houses sit on the rim of your mug or coffee cup. You’ve probably come across them especially when you’re searching for DIY Christmas ideas. As a Pinterest marketer it’s always exciting to see what the […]