Pinterest Ads Rock! According to Reuters, PayPal is rumored to have made a $45 billion offer to acquire Pinterest. The marriage between PayPal and Pinterest makes a lot of sense because since 2017 Pinterest has been investing heavily in a transformation into a social commerce platform and PayPal has the money and people to help […]

Pinterest Ads vs. Organic Growth with Idea Pins / Which Is a Better Investment?   If your business has been leveraging idea pins on Pinterest to get more traffic and sales you may have noticed how they are becoming more social. In fact, in September 2020 Pinterest launched Story Pins in beta to test this new […]

Pinterest Ads Manager: Tips on How to Adjust Audience Targeting Metrics for Improvement As a Pinterest Ads Manager it’s vital that you know what to monitor so you preserve your client’s budget. There are many ways to do that. In this blog post I will reveal how to make changes when running a conversion campaign. […]

Pinterest Advertising: How to Measure Your Success If you’ve been following my work you might have heard me say “you’ve got to inspect what you expect”.  When you look inside of the Pinterest advertising reporting tool there’s no doubt it can be intimidating especially if you’re not a numbers person.  Be patient with yourself; you […]

Pinterest Ads: What is a Pinterest Promoted Pins Dynamic Retargeting Campaign?  Dynamic retargeting Pinterest ads are ones where you are targeting people who have previously engaged with your product.  That means people who have already visited your site or who have loaded items into their shopping carts but have not made a purchase yet.  What […]

Pinterest  ads: Are you thinking about investing your marketing dollars in Pinterest ads? Warning! One of the most common mistakes that businesses make is that they are too quick to choose a conversion campaign. I mean c’mon isn’t that what we all want, faster sales?  Well sorry but as a Pinterest expert that is not […]