How to Land Brand Partnerships & Make Money on Pinterest

So you want to make money on Pinterest? Well of course you do!

A paid brand partnership is a relationship between you and the brand whereby you as the Creator creates content with a brand to promote their products on Pinterest. Pinterest does not get involved in brand partnerships. How to Land Brand Partnerships & Make Money on Pinterest? Creators must reach out to brands themselves.

What you need to do before you start reaching out to brands

If you want to Land Brand Partnerships & Make Money on Pinterest you don’t have to have a gazillion followers for brands to notice you. According to Pinterest brands love to work with those with even just 1K followers and they look closely at how you engage with your community. They want to see how effective you are in interacting with your fans. They will look at your metrics very closely too. Here are some things you need to do before reaching out to brands because first impressions are everything!

How to Land Brand Partnerships & Make Money on Pinterest

1. Make sure you account is set-up correctly and beautiful in every way.

2. Create a few Idea Pins because most of your brand partnerships will be focused on this type of image.

How to use the paid partnership tool

You will find the paid partnership tool when you are editing your Idea Pins on Pinterest. This makes it easy for Creators to simply tag a brand that they have a sponsorship or branded content relationship with. Here’s how it works:

Step 1: Create an Idea Pin.
Step 2: On the Finishing touches screen, tap Advanced settings.

 

Step 3: Toggle on Add paid partnership label then select Add a brand partner.

 

 

Step 4: Search for the brand to tag. You can tag only one brand per Idea Pin. If the brand is not on Pinterest, you can still use the paid partnership label however their brand name will not appear, only the paid partnership label will  show.

 

Step 5: Select Add beside their desired brand.
Step 6: Select Add on the Approval needed popup window. Before the request is submitted to the brand, the Idea Pin must be published.

 

Step 7: The selected brand now appears in the Advanced setting screen for review.

Step 8: Return to the Finishing touches screen and click Publish. As soon as you hit that publish button you cannot add the paid partnership label. You will need to create a new Idea Pin.

When it is published you will see the paid partnership label on the Idea Pin without the brand’s name. The brand will receive a notification email and they will have the option to approve or decline the tag. This is How to Land Brand Partnerships & Make Money on Pinterest, and if the brand approves the partnership, their name will appear with the paid partnership label. If the Creator has made an agreement with the brand before hand the paid partnership label will appear automatically when the Pin is published.

What happens if your Idea Pins get declined by the brand?

• You will receive a notification if you were declined.
• If the brand declines the tag, the paid partnership label will be removed from the Idea Pin.
• You will need to create a new Idea Pin to tag them because you will not be able to use the pin that was declined by the brand.
• You will receive a notification if you were declined.
• A brand can remove the paid partnership tag from an Idea Pin even if it was previously approved but it will stay live.
• You can delete a tag at any time but if you do, it cannot be added again.

To remove the label:

Your changes will save automatically.

Idea ads with paid partnerships / How to land brand partnerships & make money on Pinterest

• Only brands (not creators) can boost Idea Pins with paid partnership.
• Brands cannot promote Idea Pins that include tagged products, music or stickers so consider this while you’re creating the Pin. Attempting to promote these Pins will result in an error message. See all other reasons why a Pin may not be promotable.
• If the paid partnership is removed from an Idea ad, the ad will be set to Archive in Ads Manager.

Free resources 

1.Watch this Pinterest Brand Partnerships Workshop replay from June 2022. In this workshop you will learn:

2. Join the Pinterest Creator Community

Here you will learn more about How to Land Brand Partnerships & Make Money on Pinterest. This is an exclusive program that includes content education, events and meet ups, unique opportunities, and creator-to-creator connection.

3. Brand Pitch Guide for Creators: Deck and Email Templates

4. How to create Idea ads

5. Examples of Paid Partnerships

Summary / How to Land Brand Partnerships & Make Money on Pinterest

Brand partnerships can absolutely be amazing for your business, after-all, success is not achieved alone. Not only will you get in front of new people that have never heard of you but it also adds credibility to your brand’s reputation in the minds of existing customers. Choosing the right partner is key. Don’t just automatically think about the money. Think about your goals, is there chemistry with the brand you want to work with. Be really clear on the entire process so you prevent headaches further down the line.