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How to Become a Successful Pinterest Creator

Become a Successful Pinterest Creator

If you think about it, everyone that creates content on Pinterest is pretty much a Pinterest creator. Afterall, if there were no creators or bloggers contributing content on Pinterest, Pinterest would not exist today. Today, I’m going to show you how to make money as a successful Pinterest creator even if you don’t own a business or a website. Just know though that there are no guarantees you will get paid, and in addition it’s still in beta so who knows when they will roll these out to other countries. So, if you’re at least 18 years old then read on to Become a Successful Pinterest Creator, otherwise move on to my next blog:)

Do You Really Understand Pinterest?

Do you get Pinterest? I mean do you really get why and how people use it? The first step to being successful on Pinterest is understanding the mindset of Pinners, you need to know how they use this platform compared to how they use other socials like Tok-tok, Instagram, and so on. People go on Pinterest to get inspirational ideas for things that they want to buy, do, or create. They are on a mission for something better. This is important for you as a person who wants to Become a Successful Pinterest Creator to understand so that you’re creating the right types of content for Pinterest users. So, if you think your selfies are the way to go, well unfortunately it may be time for you to go somewhere else.

Become a Successful Pinterest Creator / How Will You Stand Out?

During the time I was part of the Pinterest Pioneers one thing that was obvious to me was that many of the Pinners that were asking questions about how to become a successful Pinterest Creator were teenagers. That seems plausible I guess since the growth of Generation Z has been climbing up on Pinterest.

 

 How to Become a Successful Creator

 

You need to stand out on Pinterest to Become a Successful Pinterest Creator because there are so many talented creators there. That means…

1. Have a niche

We know how hard it is to create content when you’re trying to be everything to everybody. That’s why you need to have a niche. You can’t afford to be a generalist. So, I always tell new creators that they need to make it very obvious on their profile page what they do and offer. Why should you matter to a pinner? Why should they even follow you? If people have to second guess what you are all abut they’re going to quickly pass you by. People have zero patience. They don’t want to have to guess or figure you out. Get this right to Become a Successful Pinterest Creator.

Understanding your niche is essential as it helps to identify your target audience’s wants and needs. This will help you create the right content that matters to them which will increase engagement.

2. Master Pinterest SEO to Become a Successful Pinterest Creator

Many Pinterest creators just start pinning away without understanding that Pinterest is a search engine. So if you want to stand out and Become a Successful Pinterest Creator you have to get found first.

3. Create inspirational and actionable content

Pinterest is a visual platform. There are more images than text. If your images and videos doesn’t draw people you’ll fail to gain an audience and that will cost you time and money. That’s why you have to take some time to create the right strategy and plan for what you’re going to create specifically for Pinterest users. As you get more engagement on your pins you will eventually see what’s working and what’s not, but you gotta produce great work to Become a Successful Pinterest Creator.

 

How to Become a Successful Pinterest Creator

Let’s assume at this point that you have a clear idea about what you want to do and who you want to serve, you’ve mastered Pinterest SEO and know exactly how to inject your most important keywords, and you are willing to create aspirational content for your community. Here are additional resources that will help you become a successful Pinterest creator.

1. When you have determined your content it’s time to create your pin designs

https://business.pinterest.com/en-ca/creative-best-practices/

https://business.pinterest.com/en-ca/blog/six-tips-for-making-your-first-idea-pin/

You can also create content around trending topics. Naturally you’ll need to pick a topic that speaks to the needs of your audience. https://community.pinterest.biz/t5/conversations/pinterest-marketing-expert-actionable-tips-for-using-pinterest/td-p/28052

2. Here are examples from other Pinterest creators 

https://www.pinterest.com/pinterestcreators/finding-success-on-pinterest/

https://www.pinterest.com/creativestrategy/creator-partnerships/

You can also check out other Top Pinterest Creators on your mobile device as shown below.

 

 How to Become a Successful Creator

3. Creator rewards terms and conditions

https://policy.pinterest.com/en/creator-rewards-terms

4. How to secure brand partnerships 

Pinterest Creators are responsible for pitching to brands. And you don’t need to have millions of followers to land brand collaborations. No matter how small or big your followers are you shouldn’t be afraid to put yourself out there and pitch to brands.

The paid partnership tool is a feature that allows you tag a brand you have a sponsorship or branded content relationship with. It is a way to disclose any paid branded relationships directly in your Idea Pins. If you’re working with a brand, they can also promote your branded content once they have approved the tag. This in turn will absolutely help increase your overall engagement in addition giving you more credibility among other Pinners and brands.

This YouTube workshop covers:

  • How Pinterest is different when it comes to content
  • More about branded content on Pinterest
  • What good branded content looks like on Pinterest
  • How creators can get matched to brands at Pinterest
  • How to get involved in branded content opportunities 

https://help.pinterest.com/en/business/article/paid-partnerships-for-creators

https://events.pinterestcommunity.com/events/details/pinterest-creators-presents-paid-partnerships-workshop/

how to become a successful pinterest creator

5. Affiliate Guidelines 

https://policy.pinterest.com/en/community-guidelines#section-affiliate-guidelines

6. Tag Products Using Affiliate Links for Idea Pins

https://help.pinterest.com/en/business/article/tag-products-in-your-idea-pins

Summary

Now that you see the process for becoming a successful Pinterest creator I invite you to purchase my best selling course on How to Become a Successful Creator. It will literally save you time and money because I have organized all the best tactics to help you avoid the frustration of having to read every outdated blog out there.

 

how to become a successful pinterest creator

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