Pinterest TV Live Streaming / How to Use It To Sell More

There is no doubt that the e-commerce businesses have benefited tremendously from the pandemic. But with supply chain issues, inflation, and easing Covid rules, e-commerce businesses need to find new ways to win over customers who have gotten used to shopping from home. 

One of the ways to do that is offer your online shoppers a more personalized experience with Pinterest TV Live Streaming. Some businesses are turning to Pinterest TV Live Streaming on social media and Pinterest because it’s an efficient, engaging way to show off products and the personality behind the business. 

I’ve had the pleasure of being featured twice on Pinterest TV and I have a four-part Creating a Beautiful Life Series coming up in April where I’ll also invite guest speakers to help make the shows more engaging! 

What is livestream selling?

Livestream selling is literally a live online video presentation. It’s like a live TV show. It involves a host demonstrating a product and interacting with the audience through comments & with visuals in real time. People get to ask questions and they get their answers right there. It can create a sense of excitement & urgency and people can make purchases in real time directly through Pinterest. 

Are people actually buying during the Pinterest TV Live Streaming event? 

According to a study by Square, 34% of Millennial and Gen Z consumers say they are interested in livestream shopping. According to Forbes, about 30% of China’s population viewed
e-commerce livestreams in 2020, which is a precursor to expected growth in the U.S.

The Benefits of Pinterest TV Live Streaming

If you’ve ever wondered what motivates customers to buy, live streaming will help you figure that out because they will ask questions and reveal what they value and prioritize. Pinterest TV Live Streaming helps you to connect with potential customers and showcase your personal brand and expertise which can help build trust in your products and make them easier to buy. 

Your personality & your likeability factor can be powerful sales agents. If you make people feel like their BFF, not only will you build trust, but you’ll have them as raving fans for life if they buy, use and then love your product. 

Business owners become mini celebrities as the host of their shows; they are the trusted advisor and source of truth for their customers.

How to Join Pinterest TV

Click here to be considered for Pinterest TV Live Stream. Pinterest’s producers will vet every entry and reach out to you if they’re a good fit for Pinterest TV. Note that Pinterest TV is not a paid opportunity, and they cannot run sponsored content. They can only feature organic, unpaid product recommendations . Not every application will get a response.

 

 

How to Be Great at Livestreaming

The real-time aspect of the event generates a buzz and allows participants to interact with other customers watching the event on the social channel by reading their comments and even communicating directly.

1.Your goal as the host is to be approachable & engaging so they stay on your show. The longer they stay on means the better chances you have of making a sale. 

2. Make your Pinterest TV Live Streaming event  fun for the audience to shop. Make sure your energy is top notch the day of the show. 
3. Be friendly. Make them feel like they want to hang out with you for the evening. 
4. Focus on live and limited opportunities, such as discounts, first access to a product, or limited-edition items. Customers feel a sense of accomplishment after the event—they got the best deal, the last one left, the best item you can’t get elsewhere. 
5. Make your audience feel like they are part of the community. If you want to keep them coming back for more, end the show by making them feel great about themselves. Say things like “Don’t forget to hug yourself and remind yourself: You’re beautiful and amazing”.
6. Create elaborate backdrops, incorporate storytelling, wear costumes, and so on. 

What Is Pinterest TV Live Streaming?

Pinterest TV is a series of live, original and shoppable episodes featuring creators hosted on Pinterest. There are new shows each week and they are recorded so Pinners can save and watch them later.  This will give Pinners the opportunity to shop exclusive deals in the app, via engaging, immediate live-stream broadcasts.

You can only view Pinterest TV Live Streaming events via mobile.  Simply click the TV icon in the upper left corner of the Pinterest app.

Along with Pinterest TV, Pinterest is launching a virtual studio where Pinterest producers work directly with each creator to develop unique content, providing “backstage” A/V support, and go live with engaging episodes. That will help expand the platform’s live shopping focus, and give more creators more opportunities to sell within the app.

What is Pinterest TV Studio App?

On May 2, Pinterest launched a new app aimed at making it easier for creators to livestream to its platform. The new Pinterest TV Studio app for iOS and Android will allow select creators to go live on Pinterest as well as use multiple devices in order to achieve different camera angles, the app’s description states.

Creators have to enter in a code or scan a barcode that Pinterest provides in order to gain access to the livestreaming tools the app provides.

The app is available in several markets outside the U.S., including Canada, Australia, the U.K. and Germany — signaling a potential global expansion of Pinterest TV efforts. “With more Creators developing innovative programming with Pinterest TV on the Platform, we’re continuously experimenting with new ways to help Creators bring their ideas to life,” a spokesperson said.

 

How to Host a Successful Pinterest TV Livestream Shopping Event 

1. Promote your sale ahead of the event on other social media channels, your email list, and other marketing channels to drive more people to the event. Highlight the time (and time zone), which social media platform the event will be aired on.
2. Choose the products that you truly love.
3. The first three minutes are vital for keeping your audience engaged or they will exit quickly. 
4. Show excitement about the product you’re selling. Remember WIIFM. 
5. Make people feel they matter, and you appreciate them attending. 
6. Talk as if you were speaking to a friend, be yourself, be personable. 
7. Create a visually appealing set. Choose a location that is in keeping with the theme of the show. If you’re showing skin care products, then it would be good to do that in your bathroom. 
8. Do a dress rehearsal. 

Summary

The beautiful things about Pinterest TV Live Streaming events are that they’re immediate, engaging, they can spark impulse buying behavior, while also helping to boost brand awareness and connection.