Pinterest Marketing Tips 2022

Pinterest has received numerous requests from its users about wanting to see the content on Pinterest without having to go to a website. Pinterest listened and they delivered. That’s why they created a new type of pin design that can do just that, it’s called the Idea Pin. It is the single most important pin design in 2022 and so if you seriously want to leverage Pinterest for your marketing efforts it’s time you learn everything you can so you can maximize your success. In these Pinterest Marketing Tips I will cover…

• What’s an Idea Pin?
• Why should Idea Pins matter to your business?
• 3 ways to make money with Idea Pins
• How to create Idea Pins
• Specs for desktop version
• Design features available on mobile for your Idea Pins
• 10 best practices for Idea Pins
• Examples of Idea Pins that gets lots of eyeballs

Updated Pinterest Marketing Tips | What’s an Idea Pin?

Idea Pins are a multi-page canvas to share your ideas. They last forever, and help you grow your audience.

You can use Idea Pins to record multiple videos, add images, lists and custom text in a single Pin. Like other Pins, Idea Pins will stay on your boards once you’ve published them. Once you’ve published at least one Idea Pin, the Pin will be displayed on your profile at the top of your “Created” tab along with all of your Idea Pins.

You can use Idea Pins to:

Why Should Idea Pins Matter to Your Business?

Pinterest has completely changed in 2022. You need to know these Pinterest Marketing Tips.

Pinterest Idea Pins are the future. You have no choice really unless Pinterest decides to ditch them. They should matter to your business because Pinterest is heavily investing in  making improvements to the Idea Pins features to lure Pinterest creators. Pinterest is working behind the scenes to create partnerships between brands and Pinterest creators.

3 Ways to Make Money with Idea Pins

Many bloggers on Pinterest are freaking out because they’re not getting as many eyeballs on their content as they used to get. They are screaming that viewers are severely down and in some cases at zero. Well folks, like I keep saying if you’ve been reading my blogs, you can quit Pinterest all together or embrace Pinterest Idea Pins. Getting organic traffic is almost impossible now on Pinterest this is by their design which is why you need to supplement your marketing efforts with paid ads. Period. This is the most basic new Pinterest Marketing Tip.

Anyone can make money with Idea Pins. You don’t need a website and you don’t even need to be an influencer. Everybody has a chance of making more money.

1.Pinterest Creator Rewards

As a Pinterest creator you have a chance to make money by creating original Idea Pins in response to monthly reward goals created by Pinterest.  It’s a program that will pay creators based on community engagement. Pinterest will put out regular calls for fresh content, and creators who meet the editorial and engagement requirements will get paid. Pinterest is looking for the most inspiring, quality content and organic engagement.

Pinterest has introduced in beta a new paid partnerships tool that allows Creators to disclose their paid partnerships. Creators who make branded content will be able to add the brands directly in their Idea Pins, and once the brand approves the tag — the Idea Pin will include a “paid partnership” label as shown below in the image. When you use the paid partnership tool, you’ll work directly with the brands you’re partnering with to define payment details.

The paid partnerships tool is live for select Creators in the US, UK, Canada, Australia, Ireland, New Zealand, France, Spain, Italy Germany, Switzerland, Austria, Sweden, Brazil, Argentina, Mexico, Chile, Colombia and Peru.

If a merchant prefers not to have their product tagged, they have the option to remove the tagged product from the Idea Pin.

 

 

Pinterest Marketing Tips / How to Create Idea Pins

1. Accept the Creator Code Agreement

Before you create an Idea Pin, you’ll need to accept and agree to the Creator Code. The Creator Code is a pledge to create Idea Pins that follow our Community guidelines. If an Idea Pin violates our guidelines, you may lose access to Idea Pins. You’ll only need to accept the Creator Code once.

If you repeat the same action too many times, such as creating Idea Pins, a temporary block may automatically be put on your account if we notice that you’ve repeatedly done the same action in a short period of time. This is to prevent spam on Pinterest and to keep Pins working properly.

After you’ve selected to create an Idea Pin, click Get started to read the Creator Code. Click I agree to accept the Creator Code and start creating your Idea Pin. You can refer back to the Creator Code at any time here.

2. Create an Idea Pin on the Web

When creating Idea Pins on the desktop version you won’t have access to it’s features available on mobile.

 

 

 

Pinterest Marketing Tips / 10 Best Practices for Idea Pins

1. What will your topic be? There are three key factors for creating Idea Pins:

• Process: what this means is showing your audience how to do something. For example; how to do at-home workouts.
• Personal: showing who you are that inspires others
• Perspective: sharing your knowledge YOUR way. For example; showing how to apply eyeshadow YOUR way.

Here are strategies you can employ:

a. Instructional
Instructional Pins teach new skills, provide tutorials or recommend specific products. Use a step-by-step approach with visuals and text, and even includes some decoration inspiration.

b. Quick tip
How-to’s is great that won’t take much time to explain. You don’t even have to add text to the Pin’s images or videos: just add it to the description instead.

c. Comparison
Show people multiple ways to use the same ingredient, product or object. You could also apply this format to show recipe hacks, how to incorporate new home decor for different rooms in your house, etc.

d. Storytelling

Tell an inspiring story from your own life, like an anecdote that shaped your personal growth.

e. Reach out to other Pinners
Bring other experts or members of your audience into the Pin. Ask people to submit questions ahead of time, reply to people’s comments with a new Idea Pin or invite someone else “on air” to chat with you. You can collect questions from your followers, then use those questions as the foundation for your next Idea Pin.

f. Showcase
Take the Pinner along while you create something. Just press record, start creating and let them watch. You don’t need to add complicated voiceover or type up instructions: just show off your skills and let other people enjoy the process from afar. For example of if your a health and fitness-focused creator you could demonstrate your favorite core strengthening exercises. You don’t need to add much text to the videos and, instead, adds any necessary context to the Pin’s caption.

2. Create 3 new pieces of content every week.

The more you create, the greater the odds you’ll be seen on Pinterest by people who have never seen you before. Think: actionable and inspirational. Be authentic and avoid being too promotional.

3. Use video first.

Video is great for telling a story and helps you connect with your audience. Start with a video on your first page to stand out in people’s feeds.

Content with watermarks doesn’t perform well with people who are on Pinterest. And, of course, only use content that you have permission to use.

4. Number of cards matters.

Although you can add up to 20 cards in one Idea Pins, 8 to 10 cards receives the most engagement

5. Use Pinterest SEO.

There are few places where you need to inject your keywords:

a. Text overlay on your image. For starters, you need to add a text overlay on your image or video since people might view your Pin with their audio off. Your Idea Pins can house up to 60 seconds of video per page, so make sure your content shines with sight, sound and motion. But more importantly Pinterest can read the text on images that’s why.

b. Idea Pin title

c. In the “Notes” section

d. Topic tags. You can add up to 10 topic tags.

6. Show your personality.

Idea Pins help people get to know creators. Don’t be afraid to narrate your Pin or show your face. It gets your audience excited to follow you, and keeps them coming back to engage.

7. Connect with your audience.

People on Pinterest are looking for creators they can trust. That’s you! Encourage people to follow you, save your content to do for later, and engage with them through their comments. You see  the more your audience engages with your content, the Pinterest algorithm will push your content in front of more Pinners.

8. Fill out the details

You can list ingredients, supplies, etc. Just like how keywords help you get found on Pinterest, make sure to tag relevant topics so your content reaches the right people.

9. Add a call to action

The downside to the Idea Pins as you know is that you don’t get outbound links. How can we get Pinners to take additional action?

• How about making your last card a CTA?
• Place the CTA in the first sentence such as “go to my website, go to the tab “FREEBIE” to get my free course”.
• Check out the link in my profile

10. Double check before you publish

• Are the screen edges covered? If not, pinch to resize.
• How’s the lighting?
• Do the videos and images fit together? If not, try adding some filters.

Photo credit: Pinterest

11. Share your Idea Pins on other platforms

To share an Idea Pin to Facebook or Instagram stories: Select the “FBStories” or “IG Stories” icon in the share menu, which will initiate a download. Once the download finishes, it takes the user to the Facebook or Instagram app with the story creation flow open and the watermarked Idea Pin video pasted in. It can then be edited and posted.

12. Highlights on profile cover

This feature allows you to create Idea Pins into a group folder at the top of your profile. You will be able to create multiple Highlights to help you showcase content that matters. This feature is an opportunity for Creators to highlight more content visibility to your followers. Currently, the highlight feature only supports Idea Pin created content and/or shop content.

 

Examples of Great Idea Pins Gets Lots of Eyeballs

Brand partnerships with Pinterest creators