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Pinterest Tips for Beginners: Should You Take a Course or Outsource

Pinterest Tips for Beginners:

There is no doubt that the pandemic has resulted in an increase in online ad spending as more and more people are spending more online. Pinterest is a pandemic sweetheart that ruled in the height of Covid during 2020. Online users have permanently changed their shopping habits and rediscovered trust in doing business online. So, if you’re thinking about leveraging Pinterest to get more traffic and sales to your website where should you start? Here are some Pinterest Tips for Beginners:

The Challenge for Many Businesses

I remember when I decided to launch my online business as a Pinterest manager 10 years ago that I literally had no idea where to start. I was guessing left and right. It was dizzying if anything and I hated the fact that I was spending all this time trying to figure things out on my own and never being sure if I was getting it right. 

All I knew was that I needed to master Pinterest. So naturally I went on Google and read every blog and article about Pinterest Tips for Beginners. I quickly realized that these people writing about Pinterest were not experts, Pinterest wasn’t their niche, profession, nor their wheelhouse. Pinterest was a hot topic and almost anyone writing fresh content about Pinterest would most likely show up in search results; a great tactic if you want to get more traffic, right? But as a user I didn’t see any evidence that these bloggers and writers were qualified to teach this stuff. 

Back then there were only two Pinterest courses available online. I had to pick one, which one should I choose? It was very confusing. Plus I knew I had to have a blog so I could begin to build trust online with my readers. I also consulted with a so-called Pinterest expert because she had written a book about Pinterest. Boy oh boy, I paid hundreds for a coaching call and never got the information she promised me. What a scam that was. 

Where Should You Start? Pinterest Tips for Beginners:

I’ve been in your shoes. 

When you’re seeking help about something completely new to you it’s difficult to decipher the best course of action to take. It’s frustrating wasting time because we all know that time is money. Time that you could be using elsewhere. 

The first decision you need to make is to decide if you want to: 

1) Outsource; do you want to spend the money to get someone else do the work for you or

2) DIY by taking a course, or 

3) Hire a consultant to build you a plan; get an expert to create your Pinterest strategy for you and then you simply follow the step-by-step plan they design for your business on Pinterest 

 

You Have Three Choices: Choose to Outsource or Take a Course or a Combination?

  1. How to know when to outsource

Smart businesspeople focus on what they do best. They hire the experts who have the knowledge and have made the mistakes, so you don’t have to fall into traps or repeat them yourself. The main benefits of outsourcing are in the end it will save you thousands of dollars and countless hours of time.

I’ve seen people waste thousands of dollars thinking they could “do it all” and be an expert in every part of their business. Sorry to say you’re not. None of us are. We all know that success is not achieved alone which is why you will ultimately seek to outsource and leverage someone else’s expertise because you simply don’t know it all. Legal, accounting, software, web designers, Pinterest experts etc.

In a perfect world, you would focus on what you do best and get someone else to manage your Pinterest account. Period. 

But what if you don’t have the money to outsource?  If you have zero dollars to outsource parts of your Pinterest activities, then take a course but only from a proven Pinterest expert. Let’s explore that next.

  1. Is a DIY online course for you?

We all know that there isn’t enough time in the day and as a business owner trying to embrace a new social marketing platform on your own can be daunting.  So, take a course from an expert and get a proven blueprint.  Save time and money while you lower stress and make sales faster.

Maybe you don’t want to take a course because…

  • You think it’s too much work
  • You don’t like taking courses
  • You are stressed and have enough on your plate
  • You’re not sure if the course is good 
  • How would you know which one to choose?

Choosing a Pinterest course or any course for that matter is not easy.  Statistics reported that the eLearning industry is projected to grow to over $240 billion by 2022 globally. No wonder it’s a challenge to figure out which one to invest in. 

Pinterest Tips for Beginners: Why Freebies Are NOT Always the Best Option 

One of the biggest mistakes some business owners make is that they hoard a bunch of free webinars, blogs, guides, free this and that. Freebies should be used as an introductory to what you want to learn but freebies aren’t going to give you a blueprint or road map from start to finish detailing how to maximize your success with Pinterest marketing.  

To be successful on Pinterest you need to do a lot of very specific tasks the right way in the right sequence, much like building a new house. For example, you wouldn’t want to start moving in your furniture if the walls were not up yet. You can’t start pinning or creating your images if you have not identified what the best keywords are for your business because how will people find you first on Pinterest, and not your competition if you are not using the best keywords.

That’s the reason why I created my course to outline the right steps in the right sequence like builders follow blueprints when building a new house. It’s sequential meaning you’ll start with chapter 1, then 2 and then 3. You complete chapter 1 first and then move on to the next chapter because that’s how you do it when you launch a new business on Pinterest. Lay in the foundation first, and then add all the bells and whistles. 

  1. Combination of DIY and outsource

Whether you’re a beginner or an advanced Pinterest user at some point, if you knew you has a proper plan you could do it on your own if you wanted. 

Scenario #1

Maybe you’ve decided to take a Pinterest course and you realize that after taking the course that creating images is just not your thing. You simply don’t have the eye for design. I find that 99% of the time business owners struggle at creating images

Scenario #2

You realize you really don’t have the time to take a course and master Pinterest. That can take 1000s of hours.

The Best Solution for Business Owners 

If you don’t have the time or dislike the thought of taking a course but you want to do manage your own account, then the best solution is to hire a Pinterest consultant to:

  1. complete an audit on your Pinterest business account (everything set up right)
  2. create a strategy that factors in your competition and how to BEAT THEM on Pinterest
  3. create a step-by-step plan that you can follow to manage Pinterest on your own

For small business owners who make less than $100,000 your best option is to purchase my Pinterest Marketing Audit and Strategy Guide. This service is the best use of your time and money. Why? Here are just a few reasons. 

  • It includes setting up your account using the most current best practices. This service alone would normally cost you $797. Remember I mentioned it’s vital that you start with a solid foundation on Pinterest? Well, that’s what I will create for you.
  • You don’t have to take a course because I do all the thinking for you, all the planning and strategy. I’ll even complete some things for you like optimizing your boards and creating boards so all you have to do is fill them with pins, I’ll even tell you what types of images you should create, how to manage your account, what other content to create, and so much more. Check out the details here.
  • You’ll receive templates and checklists, so you never miss any critical steps.
  • You get 45 min. personalized coaching via Zoom (valued at $149) with me so that you can learn what matters to you the most.

The best things about the audit and action plan service are that it’s affordable, it’s the quickest way to launch (or improve your performance) on Pinterest, there’s no stress involved, and you’ll get a step-by-step blueprint to follow which make it easier on you and saves you time. You just continue where I left off, but you’ll know exactly how to do that because I’ll show you how. 

Bottom line, it’s the best choice for Pinterest Tips for Beginners & small business owners who realize they absolutely need to up their game on Pinterest.

Summary

Now you see that a Pinterest audit and action plan is the best way to preserve your time and money when you’re just starting out or if you want to make sure you’re using the most up to date best practices. Don’t be cheap when it comes to knowledge, training or seeking help from an expert. Success is not achieved alone. It takes a delicate balance of self-discovery, combined with support, and advice from the right people. And those with whom you choose to surround yourself can make all the difference.

 

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