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Pinterest Ads Manager: Why You Should Hire One

Pinterest Ads Rock!

According to Reuters, PayPal is rumored to have made a $45 billion offer to acquire Pinterest. The marriage between PayPal and Pinterest makes a lot of sense because since 2017 Pinterest has been investing heavily in a transformation into a social commerce platform and PayPal has the money and people to help accelerate that vision. 

People who use Pinterest weekly are 7x more likely to say it’s the most influential platform in their shopping journey, compared to other social networks. 

There are a plethora of reasons why your ecommerce business should leverage Pinterest. In fact, Pinterest is making it easier for businesses to reach and convert traffic into sales. Here’s what Pinterest is working on right now:

  1. Slideshow for collections

Shoppers on Pinterest have 85% bigger baskets (shopping carts) than shoppers on other platforms and they spend twice as much per month.

Pinterest shoppers love video and are open to browsing more than one product at a time which means more chances of you making a sale. 

Slideshow for collections pulls products from your catalog into an automatically generated, attention-grabbing collections ad. This new feature helps you easily produce lightweight, video-like hero content that’s dynamically created and tailored to every shopper. 

Pinterest ads manager

  1. Merchant details and the Verified Merchant Program

As a vetted merchant you can choose to display your brand’s values like “responsibly sourced,” “invested in good” and “inclusive” on your profile. You can also highlight communities you belong to, such as “Black-owned,” “Latinx-owned,” “Woman-owned,” “LGBTQ+ owned,” “Disability-owned” and more.   

If you’re a merchant in Australia, Austria, Brazil, Canada, France, Germany, Italy, Mexico, the Netherlands, Spain, Switzerland, the UK or the US, apply to join the Verified Merchant Program

Being accepted in the VMP is a big deal because Pinterest will prioritize and feature your products over those that are not part of the program. If you need help figuring it out ask me a Pinterest ads manager.

Pinterest ads manager

  1. Idea Ads with paid partnership

Pinterest is helping creators make money on Pinterest by bringing new partnership opportunities to brands and advertisers. 

Pinterest is currently testing Idea Ads with paid partnership. How does it work? The creator will make the Idea Pin and tags their brand partner. The advertiser can boost their Idea Pin by buying ads. Idea Ads are currently being tested with a select group of creators and brands in 15 countries and will continue to extend to more audiences soon. 

Why You Need a Pinterest Ads Manager

It can take months, maybe a year for an amateur to fully master Pinterest ads. 

There is a lot to know if you truly want to maximize the performance of your paid Pinterest ads.  It can be daunting to say the least. 

  1. Did you know that ads have an algorithm too? 
  2. Do you know about the “Learning Mode”? 
  3. Did you know that automatic bidding is preferred versus setting a specific amount? 
  4. Did you know that you must invest a certain amount, or you’ll end up wasting your money? 
  5. Did you know that if your images suck no amount of money is going to convert your ads into sales? 

I could go on and on. 

I have been a full time Pinterest manager for a decade and now a Pinterest ads manager too and Pinterest has dramatically changed over the past year. What worked six months ago doesn’t work today. And they keep making changes continuously.

How is a part timer going to keep up with all the changes?

Summary

Pinterest’s goal is to be an all-in-one social commerce platform, a place where people can scroll and shop without leaving the app. If your audience is on Pinterest, isn’t it time for you to get serious and begin to dominate on Pinterest?  Contact me a Pinterest ads manager to discuss.

Contact me today for a free 20-minute discovery call to determine if Pinterest or Pinterest ads are worth your investment and what your best route to sales is on Pinterest.

 

pinterest ads manager

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