Pinterest for Business Tips
Explore my Pinterest actionable tips for businesses to help you get more traffic & sales with Pinterest. I also share my easy self-care tips, how to have a fab-U-lous life in your 50's, trending topics & a whole lot of pretty stuff!
Pinterest Management Tips
Pinterest Ads vs. Organic Growth with Idea Pins / Which Is a Better Investment?
If your business has been leveraging idea pins on Pinterest to get more traffic and sales you may have noticed how they are becoming more social. In fact, in September 2020 Pinterest launched Story Pins in beta to test this new feature with a small group of creators. Does the lingo sound familiar? If you’re on Instagram you’ll notice they have the same feature, they refer to as Stories.
Photo credit: Pinterest
Is Pinterest Becoming More Social?
In May 2021 Pinterest decided to change the name Story Pins to Idea Pins. Pinterest wants creators and businesses to create Idea Pins to be more engaging and actionable. You’ll be able to see how your Idea Pins are performing with metrics like saves, comments and reactions, all of which affect the creators’ content distribution.
On Pinterest conversations doesn’t really exist. Sure, you can comment but that’s not the natural behavior for most Pinterest users. Today, Pinterest encourages conversation. When your Idea Pins receives plenty of engagement by the way of saves and comments Pinterest will reward you by pushing your content on top of the home feed. That means more eyeballs on your content.
Photo credit: Pinterest
FAQ on Idea Pins
US, UK, Australia, Canada, France, Germany, Austria and Switzerland.
You will find them in search, the Today Tab on desktop, the Watch Tab, Browse Tab, and the top of creator profiles. Idea Pins will be displayed in this special full-screen stream view, designed to engage and inspire Pinners.
They don’t expire after 24 hours like they do on Facebook and Instagram. In fact, they live forever just like all your other pins.
At the 2nd Pinterest Creators Festival Pinterest announced they were going to invest $20M into the Creators Hub and Idea Pins called “Creators Rewards,” its the first-ever in-product monetization program for creators. This program will pay creators for sharing their passions and inspiring meaningful engagement through their content. They are going heavy in this direction, so you’d better get on the band wagon.
Pinterest will provide micro-grants for projects that creators are passionate about or want to bring to life. Some examples would be to start a community garden, create a wellness program or fund a new beauty look. In addition, Pinterest will issue a series of engagement-based goals inspired by trending topics or new Idea Pin features, and creators will have the opportunity to get paid for meeting the goal requirements.
People come to Pinterest with a buying mindset. According to Pinterest they found Pinners are 89% more likely to exhibit shopping intent on products tagged in Idea Pins than on standalone Product Pins. Creators can tap into that catalog and harness that shopping intent by tagging specific products in their own Idea Pins.
Photo credit: Pinterest
Idea Pins are more shoppable with AR Try on, it’s an augmented reality beauty try on tool. Creators can tag their Idea Pins with a new Try on sticker to add lip products, which makes it easy for Pinners to try on and shop right from the Idea Pin. To access the new feature, creators can select the Try on sticker and search over 10,000 Try on-enabled product links to add to an Idea Pin.
Additionally, creators now have the option to make their Idea Pins automatically shoppable by enabling shopping recommendations on their Idea Pins. The ‘shop similar’ feature uses Pinterest’s visual search technology to recommend Product Pins that are visually similar to the content within the Pin, giving Pinners the ability to shop what they see. With this new feature, Pinterest is enabling visual search on video content for the first time.
You can earn commissions through affiliate links tagging and brand sponsorships.
Pinterest is expanding its product tagging tool to include the Amazon Associates Program so creators in the US can add affiliate links from Amazon and earn commission on qualifying purchases. Research shows shoppers who visit Pinterest weekly outspend non-Pinners by 2x every month and have an 85% larger basket size.
Photo credit: Pinterest
Creators with existing brand partnerships who are creating branded content have an easier way to disclose paid relationships with a new tool that will add a “paid partnerships” label to Idea Pins.
Pinterest has introduced in beta a new paid partnerships tool that allows Creators to disclose their paid partnerships. Creators who make branded content will be able to add the brands directly in their Idea Pins, and once the brand approves the tag — the Idea Pin will include a “paid partnership” label. This tool will make it even easier for Creators to disclose partnerships with brands and use their expertise to connect with Pinners authentically.
The paid partnerships tool is live for select Creators in the US, UK, Canada, Australia, Ireland, New Zealand, France, Spain, Italy Germany, Switzerland, Austria, Sweden, Brazil, Argentina, Mexico, Chile, Colombia and Peru.
On iOS, creators can access the product tagging feature through the Stickers module in the Idea Pin create flow. On Android, tap the tag icon above ‘Products’ in the editing tool of Idea Pins. You’ll then have the option to search by the product name or add a product link
At this time, product tagging is only available on mobile and for business accounts in the US and UK regions.
Creators can tag any products that exist on Pinterest or create a new product Pin via URL search. For existing product pins, the searchable content will be limited to the product pins for that locale.
You can add up to 5 product tags per page (or card), and up to 20 product tags per Idea Pin.
No. This tagging functionality is meant for shoppable product pins/product pages only. Tags cannot be edited so always double check before you hit publish.
Merchants will receive email notifications letting them know when their products are tagged. If a merchant prefers not to have their product tagged, they have the option to remove the tagged product from the Idea Pin.
Pinterest supports affiliate links from:
Within the Product Tagging flow, there’s a toggle you can use to indicate you are tagging sponsored products. Click here to learn more about Paid Partnerships on Pinterest.
15. What rules do I need to follow?
The Creator Code :content policy designed to keep Pinterest a positive and inspiring place.
There’s no doubt that Pinterest is making the platform more social, more video centric, and more shoppable than ever before. In fact, Pinterest stock soared 10% on news that it was in discussions to be acquired by PayPal.
Idea Pins are more time consuming to make than Standard Pins and in addition they are not clickable at this time, meaning you won’t get that outbound click.
So, the question to you is, are they worth creating for your business?
Are you willing to invest to create this new type of Pin and hope that you’ll get more eyeballs on your Idea Pins through good ole Pinterest SEO? Or would you rather buy ads, so you get in front of the right shoppers immediately, today?
Which growth strategy will you select: Hope and pray or pay to play? Remember, what you invest in time you pay for in money. Opportunity cost.
Not sure what your Pinterest strategy should be in 2022? Contact me for an EYE-OPENING free 20-minute discovery call.