Pinterest for Business Tips
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Pinterest Management Tips
Pinterest Ads Manager: Tips on How to Adjust Audience Targeting Metrics for Improvement
As a Pinterest Ads Manager it’s vital that you know what to monitor so you preserve your client’s budget. There are many ways to do that. In this blog post I will reveal how to make changes when running a conversion campaign. Let’s begin!
Running a conversion campaign allows you to target audience demographics such as age, gender, location, and so on.
To make the most out of your investment, here’s what you need to monitor as a Pinterest Ads Manager.
1.After three months check to see how much of your budget is being used in the various elements of your demographic settings. So why 3 months? When you start on Pinterest with your first campaign your account has to go through the learning mode for three weeks, so naturally you cannot rely on your first month’s data because there will not be enough. Those are Pinterest’s best practices so that’s just the way it is.
2. You have to factor in the number of products you sell and their price points. For example, if you sell $10,000 sofas can you really expect to sell 50 of those in a day? No. So, therefore it will take time for your Pinterest ads account to gather enough data that you can base sound decisions upon.
Therefore 3 months is a reasonable time frame for most businesses to allow Pinterest to gather enough data to allow you to start making informed decisions based on facts and not gut feelings.
Let me show you where to make changes. Follow these Pinterest Ads Manager steps:
Now let’s move on to targeting based on “Region”.
In one campaign we manage originally we selected All US locations to start, but after 3 months we noticed that only the cities below made sales so as the Pinterest Ads Manager we changed to target the budget only to these regions that have actually made sales for our client.
These are just 2 examples of how you can analyze and change your audience targeting settings to protect your budget and make more sales.
You can also analyze gender, the same way you did for age and region, plus you can analyze keywords and interests too. Again, de-selecting the ones that you are spending money on but are not making you any sales.
If you want more audience or sales connect with me for a free 20 minute strategy session to get some help with Pinterest ads/ Promoted Pins to compliment your organic efforts and with the help of a Pinterest Ads Manager you can maximize the power of Pinterest.