Pinterest for Business Tips
Explore my Pinterest actionable tips for businesses to help you get more traffic & sales with Pinterest. I also share my easy self-care tips, how to have a fab-U-lous life in your 50's, trending topics & a whole lot of pretty stuff!
Pinterest Management Tips
If you’ve been following my work you might have heard me say “you’ve got to inspect what you expect”.
When you look inside of the Pinterest advertising reporting tool there’s no doubt it can be intimidating especially if you’re not a numbers person. Be patient with yourself; you can learn this stuff, just get through any awkward times in the beginning and it will eventually sink in, I promise. And like everything in life the more you do it the easier it gets.
Step 1: On the tab menu click on “Ads”, and then on the drop down menu click “Reporting”.
Step 2: Select your Pinterest advertising filters.
Let me explain how each filter works and what they mean.
Select a conversion window, date and source.
When deciding on the right windows to use, keep in mind:
Step 3: Campaign structure
Every Pinterest advertising campaign has three levels: Campaign, ad group, and ad. Campaigns house ad groups, and each ad group contains a collection of ads.
Campaigns: this is the head of the hierarchy. At the campaign level, you can select a campaign objective and set an optional campaign spend limit. If you’re running a campaign with the consideration objective, you can also set your budget at the campaign level. Each campaign can contain more than one ad group.
Ad Groups: all the targeting lives here. At the ad group level, you can choose where your ads will show on Pinterest and set the budget, bid, run dates, and targeting for all the ads housed within them. Ad groups let you address the different regions, product lines, and target audiences that may be a part of a single campaign. They also allow you to test the performance of various targeting and objective strategies without creating multiple campaigns.
Product Groups: all the targeting for products lives here.
Ads: this is where all the pins are for each campaign. Ads are the pins people see. Each ad sits within an ad group and has a unique URL and creative. You can create multiple ads in a single Pinterest advertising ad group to test which variations of creative work best with your targeted audience.
Keywords: are where all the keywords you optimize for lives.
Step 4: Select table filters
Use existing table filters to edit the information in your table as shown below the image on the far right.
Step 5: Here are the metrics I track; the ones I feel matter most for successful Pinterest advertising
Choose “Performance” under Table as shown on the image above, top right corner.
This means the amount of money you spent during the reporting time period. You’ll notice in the above image it shows $600.06.
This means average cost per 1,000 impressions. That is what you are paying for. As you can see above shows $6.16.
This means total pin clicks divided by total number of impressions.
A higher click through rate means you’ll get lower CPM which means you will reach more people. According to Pinterest anything above .65 is good. We were able to get our clients at least 3.02% which is phenomenal.
d. Total CPA (checkout)
This means average cost per checkout event.
e. Total ROAS (checkout)
This means average return on ad spend for checkout events.
f. Total conversions (checkout)
This means the total number of checkouts you received. The image above shows 3 checkout.
g. Total order value (checkout)
This is the total value of checkout event resulting from interactions with your ad. The image above shows $11,409.
I must say this is fabulous ROI for my client. This Pinterest advertising campaign has only been running for two days, and they have already achieved 1901.31% return on his investment! If you want more audience or sales connect with me for a free 20 minute strategy session to get some help with Pinterest ads/ Promoted Pins to compliment your organic efforts and together you can maximize the power of Pinterest.