Pinterest for Business Tips
Explore my Pinterest actionable tips for businesses to help you get more traffic & sales with Pinterest. I also share my easy self-care tips, how to have a fab-U-lous life in your 50's, trending topics & a whole lot of pretty stuff!
Pinterest Management Tips
Dynamic retargeting Pinterest ads are ones where you are targeting people who have previously engaged with your product.
That means people who have already visited your site or who have loaded items into their shopping carts but have not made a purchase yet.
Your Pinterest ads can target people from your customer lists, those who have visited your website and Pinners that have engaged with your content on Pinterest.
2. Actalike audience
Reach new people who behave similarly to one of your existing audiences.
Select topics/categories that are in keeping with your ad by reaching Pinners with similar tastes.
Use keywords in Pinterest ads to target Pinners as they search on the platform.
Target people based on their gender, age, countries/cities/metros they reside, language they speak, and devices used.
Choose can choose where you want your ads to appear: home feed, search engine results, Related pins or all.
Step 2: Click on the left box the date below “New ad group”.
Step 3: Fill in ad group details.
Name it whatever you wish since this is for your eyes only.
Step 4: Product Groups
Step 5: Pinterest Ads Targeting
Select the lookback window: Choose 30 or 60 days, not 7 days since something like an engagement ring is an impulse buy. Engagement rings are more like “thinking about it and then doing it”. 180 days is too long because they might have already found something else.
Note: according to our client their buying cycle is 7-14 days so a 30 day window would be the best choice.
For this Pinterest ads campaign I have chosen website visit and items added to cart.
Step 6: Skip the rest in this section since we have already decided who to target above.
Step 7: Ad group placement
Step 8: Choose “daily”.
Step 9: Pinterest Ads / Optimization and delivery
Step 10: Hit publish.
Remember folks, with the Pinterest ads dynamic retargeting you need to have enough people and the right type of audience to use this type of campaign. If the numbers aren’t you really can’t expect to have the success you’re looking for. Retargeting campaign is definitely bottom of the funnel.
If you want more audience or sales contact me for a free 20 minute strategy session. Because the truth is you absolutely need to invest in Pinterest ads/ Promoted Pins to compliment your organic efforts and together you can maximize the power of Pinterest.