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December 12, 2020
Pinterest Specialist: Pinterest Trends 2021 to Connect With Shoppers
Filed in: Pinterest for Business Tips
Pinterest Specialist: Tips for Connecting With Pinterest Users Early In The Shopping Journey
Wouldn’t it be cool if you could get into the minds of your target audience to find out what they love? I mean c’mon. The more accurate we are in our product and service offerings that are audience wants, the more sales we’ll make. It’s common sense right? You will have more success in your business if you can hit that target accurately.
You see folks many businesses don’t realize that Pinterest is great for market intelligence. In fact Pinterest can predict future trends that people want to do, create, and buy. This information is important for Pinterest managers so you know the types of content to create so you get more eyeballs on Pinterest. This is an important element of proper Pinterest management.
We know that people come to Pinterest to literally plan their lives. Unlike other social media networks Pinterest is truly a positive place to be. It’s a place where people look forward to seeing the possibilities. That’s one of the reasons why people come to Pinterest compared to other social media networks. Pinterest managers leverage this fact.
Pinterest Specialist Tip: Pinterest Can Predict The Future
Because searching for ideas is the number one activity for users that means Pinterest knows what’s going to be a big hit in the future. According to Pinterest 8 out of 10 of their predictions in 2020 actually came true. That’s pretty good!
So how can you use this information as a Pinterest specialist to your advantage in 2021 for your business? What will you do with all this information? First, I’ll share key tips for Pinterest managers about trends for 2021 and then give you some ideas on how to take this information so you get more traffic, leads, and sales from Pinterest. You will need to brainstorm with your team!
TIP: As you go through all the different categories below ask yourself…
Which countries listed do you want to attract? You see Pinterest typically shows search results within the country you’ve chosen in your Pinterest profile settings. So if you want to get in front of that international audience the best way to do it is to target these countries when purchasing Pinterest ads. This is Pinterest management 101.
FASHION
When athleisure meets elegance—that’s athflow. Flowy pants, casual jumpsuits and oversized outfits will replace athletic clothes as the new go-to loungewear. Athflow is professional enough for the “office,” stretchy enough for the yoga mat and comfy enough for the couch. These are the highest search terms by users:
Home dress women: 2x increase in searches year over year. Trending in:
- US
- Indonesia
- UK
Oversized outfit: 3x increase in searches year over year. Trending in:
- France
- Germany
- Brazil
Soft outfit: 85% increase in searches year over year. Trending in:
- Brazil
- Italy
- France
Cotton jumpsuits for women: 160% increase in searches year over year. Trending in:
- Canada
- US
- UK
Co-ord outfits two pieces: 30% increase in searches year over year. Trending in:
- Canada
- US
- Australia
PINTEREST SPECIALIST ACTIONABLE TIP: Let’s say for example you sell women’s sneakers. Wouldn’t it be smart to have your models wear the trends listed above in your product pages? So in your next photo shoot think of how your products fit into some of these outfits. Show how your sneakers are the perfect compliment to these outfits. By combining the hottest trends listed above combined with your products you’ll be more relevant and in-sync with the audience on Pinterest. This is what a proper Pinterest manager does.
Cocooning is the new layering. Blankets as a fashion statement? Oh yes. Pinners will turn to shawls, puffers and slouchy socks in 2021—no matter the weather. Let’s make cozy comfort part of every season.
Quilted clothes: 4x increase in searches year over year. Trending in:
- Canada
- Australia
- US
Cozy aesthetic outfits: 2x increase in searches year over year. Trending in:
- Brazil
- Canada
- UK
Cocoon sweater: 155% increase in searches year over year. Trending in:
- Australia
- UK
- US
Fluffy slippers: 90% increase in searches year over year. Trending in:
- Brazil
- France
- US
Slouch socks: 55% increase in searches year over year. Trending in:
- UK
- US
- Canada
PINTEREST SPECIALIST ACTIONABLE TIP: Let’s say for example you’re in the business of selling books. Instead of being direct, meaning just showing a picture of your books think helpfulness. You do that by blogging. If you don’t blog maybe you can mention helpful tips in your newsletter. You can easily create a blog post or create an email newsletter on “How to Make Your Holiday Reading Extra Cozy”. Show an image of a person reading your book in fluffy slippers or any of the items above.
You see folks an excellent Pinterest manager is very strategic about the different ways you can have a meaningful connection with Pinterest users. They may not necessarily think about a book when they are on Pinterest but if they happen to be searching for fluffy slippers and you optimize that perfectly, now you have a chance of getting discovered. Seeing your book with those fluffy slippers may entice them to check out your book too.
Make it is the new work it. Make it your own. Gen Z will take personalization to the next level with DIY everything, from painted-on denim to custom crew neck sweatshirts.
- Brazil
- Spain
- Italy
- Indonesia
- Brazil
- US
- Canada
- US
- Australia
- Italy
- Germany
- Sweden
- Spain
- France
- Germany
BEAUTY
Skinimalism is the new glow up. It’s the end of the caked-on makeup look. Pinners will embrace slow beauty and let their natural skin texture shine through. This new “effortlessly chic” routine is simple and sustainable.
Glowing skin how to get naturally: 4x increase in searches year over year. Trending in:
- Canada
- Australia
- UK
Face yoga exercises: 4x increase in searches year over year. Trending in:
- Brazil
- France
- Italy
Homemade skin care: 110% increase in searches year over year. Trending in:
- Japan
- France
- UK
Aloe vera face mask: 115% increase in searches year over year. Trending in:
- France
- UK
- Indonesia
Natural everyday makeup: 180% increase in searches year over year. Trending in:
- France
- UK
- Germany
PINTEREST MANAGER ACTIONABLE TIP: I have a client that sells natural skin care products but she doesn’t sell makeup. In order for her brand to connect with more Pinterest users I believe it would be smart to create a blog post on “natural everyday makeup” by showing how to apply it and then in that same blog post share tips on how to properly remove makeup or how to take care of your skin so you can achieve a natural everyday makeup. That is what an excellent Pinterest manager would do. And that’s what I call indirect selling versus just mentioning about how great your natural skin care products are.
Once again I want to weave in how my products fit into their lifestyle.
So far I gave you three examples of how you can use these future trends today so you get in front of people that have the same interests as you. Because truly that is what Pinterest is about. Don’t focus too much on how old your audience is. Yes of course there in many cases you need to think of that but when it comes to Pinterest it’s also about connecting with people who have common interests.
Cheeky is the new chic. Take it from Gen Z: indie isn’t what it used to be. Their version is defined by bold-colored crop tops, baggy jeans and emoji-inspired makeup and nails. When it comes to beauty, 2021 will be about feelin’ cute.
- France
- Germany
- Sweden
- France
- Brazil
- Italy
- France
- Canada
- Spain
- UK
- Canada
- Australia
- Brazil
- Spain
- UK
Defiant brows are the new defined brows. Brush up your brow game. In 2021, people will embrace bold brows and experiment with statement-making styles. Nothing is too out-of-the-brow this year.
- Spain
- Italy
- Australia
- US
- UK
- Canada
- Australia
- Germany
- US
- US
- Australia
- Canada
- Brazil
- Germany
- Canada
HAIR
Low-maintenance is the new high heat. Pinners will get creative with braiding techniques that are protective, low-maintenance and glamorous. Beyond the braids, style mavens will add their own personal touch with beads or colorful highlights.
- Canada
- UK
- US
- France
- Australia
- UK
- France
- Australia
- Germany
- Canada
- US
- Germany
- France
- Italy
- Brazil
WELL BEING
Zzz time is the new me time. Sleep care is the new self-care. Bedtime routines will be more luxurious than ever. From home goods just for sleep (diffuser blends) to bedtime exercise routines (sleep yoga), people will bring intention to more restful regimens.
Night affirmations sleep: 100% increase in searches year over year. Trending in:
- Australia
- US
- Canada
Sleep blends for diffuser: 80% increase in searches year over year. Trending in:
- Australia
- UK
- Canada
Before sleep workout: 3x increase in searches year over year. Trending in:
- US
- UK
- Germany
Silk sleepwear: 60% increase in searches year over year. Trending in:
- Germany
- UK
- Brazil
Sleep yoga: 90% increase in searches year over year. Trending in:
- Indonesia
- UK
- US
Bathing rituals are the new spa days. This isn’t your typical tub. Bath time will get an upgrade with influences from ancient rituals. This year, you’ll see people carving out time for an extra special soaking experience.
- UK
- Canada
- Australia
- UK
- Australia
- Canada
- UK
- Canada
- Australia
- US
- Australia
- UK
- Canada
- UK
- Australia
TRAVEL
Parking space is the new personal space. Sometimes you just need to get away. In 2021, cars will become the new “third space” for everything from date nights to man caves. Bonus: most come with boomin’ speakers, and you’re picking the tunes. Buckle up for a new kind of auto renewal.
- Brazil
- Germany
- France
- US
- Australia
- UK
- Indonesia
- US
- Germany
- US
- Canada
- UK
- Australia
- UK
- Canada
Away dreams are the new day dreams. Why go down a rabbit hole when you could head for a resort? People will keep escaping to that hypothetical vacation—even if they can’t travel anytime soon. In 2021, Pinners will use Pinterest to immerse themselves in dream getaways while saving up for a big-ticket trip.
- UK
- Australia
- Spain
- Brazil
- UK
- Germany
- UK
- US
- Canada
- US
- UK
- Canada
- Canada
- US
- UK
Nomadding is the new jetsetting. The outback is in. Whether you’re seeking a sky full of stars or a field full of flowers, turns out nature really is healing. In 2021, people will plan national park road trips, trade city life for a rental cabin in the woods and use remote work as an excuse to explore the great outdoors.
- US
- Indonesia
- Germany
- Canada
- US
- UK
- Australia
- UK
- US
- Italy
- Canada
- Australia
- Germany
- US
- Australia
FOOD AND DRINK
Snappy-spicy is the new umami. Things will get hot in 2021. Like, tongue-numbingly hot. Pinners will bring the heat in the kitchen with spiced-up recipes and zesty creations. Because salt and pepper just doesn’t cut it anymore.
- Canada
- US
- UK
- US
- Canada
- Canada
- US
- US
- Canada
- France
- Germany
- UK
Kitchen is the new Michelin. Get your most-trusted paring knife out. Pinners will get fancy in the kitchen and recreate restaurant experiences at home. Chef-inspired meals, food plating techniques and garnishes are all trending up.
- Germany
- Italy
- Australia
- Germany
- Australia
- UK
- Canada
- Australia
- Indonesia
- UK
- Canada
- US
- UK
- US
- Australia
Fancy boards are the new avo toast. You haven’t seen anything yet when it comes to charcuterie creativity. Millennials and Gen Z will think bigger than salami and crackers as the new snack to share. Charcuterie with candy, breakfast spreads and taco boards will trend big this year.
- UK
- US
- Australia
- UK
- US
- Canada
- Australia
- US
- UK
- UK
- US
- Australia
- UK
- US
- Canada
HOME DECOR
Phone decor is the new home decor. Pinners will design their digital spaces with the same intention as their homes in 2021. Phone wallpapers with personality, widget designs and lock screens that match your aesthetic are on the rise.
- Spain
- UK
- Germany
- Germany
- UK
- Australia
- Italy
- Germany
- France
- Brazil
- Australia
- Germany
- UK
- Canada
- Australia
Neon hue is the new you. Neon rooms will get the spotlight treatment—especially from Gen Z. Pinners will reinvent their bedrooms with bright, color-drenched lighting for majorly moody looks. LED lighting is a 2021 vibe.
- Australia
- Canada
- UK
- US
- Canada
- Australia
- Germany
- UK
- Australia
- UK
- Canada
- US
- Canada
- UK
- US
Shelfies are the new gallery walls. Kitchen shelves will be the new favorite corner of the house in 2021. People will collect and invest in eye-catching dinnerware, from colored glassware to handmade clay plates.
- Australia
- UK
- US
- UK
- Australia
- Canada
- Australia
- UK
- US
- Brazil
- US
- Indonesia
- Indonesia
- Germany
- Brazil
Japandi is the new minimalism. very decor lover just swooned. Japanese design meets Scandinavian minimalism in this rising home decor trend. Sleek lines, neutral color schemes and calming setups will be on the radars of Pinners everywhere.
- Australia
- UK
- Canada
- Spain
- Canada
- Germany
- France
- Sweden
- UK
- Sweden
- Germany
- Spain
- Australia
- Canada
- Germany
Cloffice is the new home office. Say goodbye to open floor plans. Pinners are getting creative with closed doors. In 2021 we’ll all learn what a “cloffice” is. Even when doors aren’t available, people will find new ways to create some personal space.
- Canada
- US
- Australia
- Brazil
- US
- Germany
- Indonesia
- UK
- US
- US
- Australia
- Canada
- Germany
- Canada
- Australia
PARENTING
Heart schooling is the new home schooling. Don’t underestimate a good heart-to-heart in 2021. Parents will school their kids in mindfulness, moral lessons and real-world teachings. Because the Pythagorean theorem will only get you so far.
- Australia
- France
- Sweden
- Australia
- UK
- US
- Indonesia
- UK
- Australia
- US
- Canada
- Australia
- Australia
- US
- Canada
Frogs are the new Fido. Warm and fuzzy is overrated. (And high maintenance, to be honest.) In 2021, people will be on the lookout for new types of pets to keep them company, like lizards, snails and frogs.
- Canada
- Australia
- UK
- Indonesia
- US
- UK
- Brazil
- UK
- Australia
- Australia
- Canada
- US
- Australia
- UK
- US
HOBBIES AND INTERESTS / DIY
No skills is the new masterclass. Give yourself permission to be bad at something. Or surprisingly good at something. In 2021, people will embrace a beginner’s mindset and teach themselves skills from scratch.
- Germany
- UK
- Canada
- US
- Canada
- Australia
- Canada
- UK
- Australia
- UK
- Germany
- Canada
- US
- Canada
- Australia
Globecrafting is the new globetrotting. When you can’t travel the world, absorb culture in a different way. Global-inspired hobbies will be on the rise as Pinners expand their interests and look for new ways to get crafty.
- Australia
- Indonesia
- Canada
- Canada
- US
- Indonesia
- Japan
- Australia
- UK
- Australia
- UK
- Canada
- US
- Australia
- Brazil
FINANCE
CEO is the new DIY. Pinners will tap into their entrepreneurial side and use Pinterest to bolster their biz. Branding strategies, podcast tips and small business ideas will all be high in demand this year.
- UK
- Indonesia
- Australia
- Indonesia
- Japan
- France
- UK
- Canada
- France
- US
- UK
- Indonesia
- Sweden
- Germany
- France
WEDDINGS
Low-key weddings are the new high-key occasions. Say “I do” to minimalist matrimony. Couples will make their big day more laid back than ever—starting with smaller venues and no-frills elopements.
- UK
- US
- Brazil
- UK
- Australia
- Indonesia
- US
- Canada
- UK
- Australia
- Germany
- US
- Canada
CELEBRATIONS
Planning is the new love language. Pinners have always been planners. They’ll lean into that skill more than ever this year. In 2021, people will plan even the smallest moments to celebrate the people they love, from movie nights to monthsaries.
- Canada
- US
- Indonesia
- Canada
- UK
- US
- UK
- Indonesia
- US
- Germany
- Brazil
- Australia
- UK
- US
- Canada
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020
If you are struggling with developing content use these Pinterest trends to attract the right kind of people on Pinterest and contact me to learn more about my services as a Pinterest specialist for your account.
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