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Explore my  Pinterest actionable tips for businesses to help you get more traffic & sales with Pinterest. I also share my favorite things, easy self-care tips, how to have a fab-U-lous life in your 50's, 2020 trends & a whole lot of pretty stuff!

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Pinterest Specialist: Pinterest Trends 2021 to Connect With Shoppers

Pinterest Specialist: Tips for Connecting With Pinterest Users Early In The Shopping Journey

Wouldn’t it be cool if you could get into the minds of your target audience to find out what they love? I mean c’mon. The more accurate we are in our product and service offerings that are audience wants, the more sales we’ll make. It’s common sense right? You will have more success in your business if you can hit that target accurately.

You see folks many businesses don’t realize that Pinterest is great for market intelligence. In fact Pinterest can predict future trends that people want to do, create, and buy. ⁠This information is important for Pinterest managers so you know the types of content to create so you get more eyeballs on Pinterest. This is an important element of proper Pinterest management.

We know that people come to Pinterest to literally plan their lives. Unlike other social media networks Pinterest is truly a positive place to be. It’s a place where people look forward to seeing the possibilities. That’s one of the reasons why people come to Pinterest compared to other social media networks. Pinterest managers leverage this fact.

Pinterest Specialist Tip: Pinterest Can Predict The Future 

Because searching for ideas is the number one activity for users that means Pinterest knows what’s going to be a big hit in the future. According to Pinterest 8 out of 10 of their predictions in 2020 actually came true. That’s pretty good!

So how can you use this information as a Pinterest specialist to your advantage in 2021 for your business? What will you do with all this information? First, I’ll share key tips for Pinterest managers about trends for 2021 and then give you some ideas on how to take this information so you get more traffic, leads, and sales from Pinterest. You will need to brainstorm with your team!

TIP: As you go through all the different categories below ask yourself…

Which countries listed do you want to attract? You see Pinterest typically shows search results within the country you’ve chosen in your Pinterest profile settings. So if you want to get in front of that international audience the best way to do it is to target these countries when purchasing Pinterest ads. This is Pinterest management 101.

FASHION

When athleisure meets elegance—that’s athflow. Flowy pants, casual jumpsuits and oversized outfits will replace athletic clothes as the new go-to loungewear. Athflow is professional enough for the “office,” stretchy enough for the yoga mat and comfy enough for the couch. These are the highest search terms by users:

Home dress women: 2x increase in searches year over year. Trending in:

  • US
  • Indonesia
  • UK

Oversized outfit: 3x increase in searches year over year. Trending in:

  • France
  • Germany
  • Brazil

Soft outfit: 85% increase in searches year over year. Trending in:

  • Brazil
  • Italy
  • France

Cotton jumpsuits for women: 160% increase in searches year over year. Trending in:

  • Canada
  • US
  • UK

Co-ord outfits two pieces: 30% increase in searches year over year. Trending in:

  • Canada
  • US
  • Australia

PINTEREST SPECIALIST ACTIONABLE TIP: Let’s say for example you sell women’s sneakers. Wouldn’t it be smart to have your models wear the trends listed above in your product pages? So in your next photo shoot think of how your products fit into some of these outfits. Show how your sneakers are the perfect compliment to these outfits. By combining the hottest trends listed above combined with your products you’ll be more relevant and in-sync with the audience on Pinterest. This is what a proper Pinterest manager does.

Cocooning is the new layering. Blankets as a fashion statement? Oh yes. Pinners will turn to shawls, puffers and slouchy socks in 2021—no matter the weather. Let’s make cozy comfort part of every season.

Quilted clothes: 4x increase in searches year over year. Trending in:

  • Canada
  • Australia
  • US

Cozy aesthetic outfits: 2x increase in searches year over year. Trending in:

  • Brazil
  • Canada
  • UK

Cocoon sweater: 155% increase in searches year over year. Trending in:

  • Australia
  • UK
  • US

Fluffy slippers: 90% increase in searches year over year. Trending in:

  • Brazil
  • France
  • US

Slouch socks: 55% increase in searches year over year. Trending in:

  • UK
  • US
  • Canada

PINTEREST SPECIALIST ACTIONABLE TIP: Let’s say for example you’re in the business of selling books. Instead of being direct, meaning just showing a picture of your books think helpfulness. You do that by blogging. If you don’t blog maybe you can mention helpful tips in your newsletter. You can easily create a blog post or create an email newsletter on “How to Make Your Holiday Reading Extra Cozy”. Show an image of a person reading your book in fluffy slippers or any of the items above.

You see folks an excellent Pinterest manager is very strategic about the different ways you can have a meaningful connection with Pinterest users. They may not necessarily think about a book when they are on Pinterest but if they happen to be searching for fluffy slippers and you optimize that perfectly, now you have a chance of getting discovered. Seeing your book with those fluffy slippers may entice them to check out your book too.

Make it is the new work it. Make it your own. Gen Z will take personalization to the next level with DIY everything, from painted-on denim to custom crew neck sweatshirts.

3x increase in searches year over year for jean painting ideas. Trending in:
  • Brazil
  • Spain
  • Italy
6x increase in searches year over year for reworked clothes. Trending in:
  • Indonesia
  • Brazil
  • US
7x increase in searches year over year for sweatshirt embroidery. Trending in:
  • Canada
  • US
  • Australia
130% increase in searches year over year for custom hoodies. Trending in:
  • Italy
  • Germany
  • Sweden
115% increase in searches year over year for tote bag design diy. Trending in:
  • Spain
  • France
  • Germany

BEAUTY

Skinimalism is the new glow up. It’s the end of the caked-on makeup look. Pinners will embrace slow beauty and let their natural skin texture shine through. This new “effortlessly chic” routine is simple and sustainable.

Glowing skin how to get naturally: 4x increase in searches year over year. Trending in:

  • Canada
  • Australia
  • UK

Face yoga exercises: 4x increase in searches year over year. Trending in:

  • Brazil
  • France
  • Italy

Homemade skin care: 110% increase in searches year over year. Trending in:

  • Japan
  • France
  • UK

Aloe vera face mask: 115% increase in searches year over year. Trending in:

  • France
  • UK
  • Indonesia

Natural everyday makeup: 180% increase in searches year over year. Trending in:

  • France
  • UK
  • Germany

PINTEREST MANAGER ACTIONABLE TIP: I have a client that sells natural skin care products but she doesn’t sell makeup. In order for her brand to connect with more Pinterest users I believe it would be smart to create a blog post on “natural everyday makeup” by showing how to apply it and then in that same blog post share tips on how to properly remove makeup or how to take care of your skin so you can achieve a natural everyday makeup. That is what an excellent Pinterest manager would do. And that’s what I call indirect selling versus just mentioning about how great your natural skin care products are.

Once again I want to weave in how my products fit into their lifestyle.

So far I gave you three examples of how you can use these future trends today so you get in front of people that have the same interests as you. Because truly that is what Pinterest is about. Don’t focus too much on how old your audience is. Yes of course there in many cases you need to think of that but when it comes to Pinterest it’s also about connecting with people who have common interests.

Cheeky is the new chic. Take it from Gen Z: indie isn’t what it used to be. Their version is defined by bold-colored crop tops, baggy jeans and emoji-inspired makeup and nails. When it comes to beauty, 2021 will be about feelin’ cute.

21x increase in searches year over year for indie nails. Trending in:
  • France
  • Germany
  • Sweden
9x increase in searches year over year for smiley face nails. Trending in:
  • France
  • Brazil
  • Italy
4x increase in searches year over year for indie makeup. Trending in:
  • France
  • Canada
  • Spain
45% increase in searches year over year for inner eye pop of color. Trending in:
  • UK
  • Canada
  • Australia
6x increase in searches year over year for butterfly eye makeup. Trending in:
  • Brazil
  • Spain
  • UK

Defiant brows are the new defined brows. Brush up your brow game. In 2021, people will embrace bold brows and experiment with statement-making styles. Nothing is too out-of-the-brow this year.

120% increase in searches year over year for goth eyebrows. Trending in:
  • Spain
  • Italy
  • Australia
60% increase in searches year over year for above eyebrow tattoo. Trending in
  • US
  • UK
  • Canada
50% increase in searches year over year for ombre powder brows. Trending in:
  • Australia
  • Germany
  • US
160% increase in searches year over year for bleached eyebrows. Trending in:
  • US
  • Australia
  • Canada
35% increase in searches year over year for colorful eyebrows. Trending in:
  • Brazil
  • Germany
  • Canada

HAIR

Low-maintenance is the new high heat. Pinners will get creative with braiding techniques that are protective, low-maintenance and glamorous. Beyond the braids, style mavens will add their own personal touch with beads or colorful highlights.

9x increase in searches year over year for braids with fade. Trending in:
  • Canada
  • UK
  • US
150% increase in searches year over year for knotless box braids. Trending in:
  • France
  • Australia
  • UK
145% increase in searches year over year for yarn braids styles. Trending in:
  • France
  • Australia
  • Germany
135% increase in searches year over year for bubble braids. Trending in:
  • Canada
  • US
  • Germany
90% increase in searches year over year for Viking braids men. Trending in:
  • France
  • Italy
  • Brazil

WELL BEING

Zzz time is the new me time. Sleep care is the new self-care. Bedtime routines will be more luxurious than ever. From home goods just for sleep (diffuser blends) to bedtime exercise routines (sleep yoga), people will bring intention to more restful regimens.

Night affirmations sleep: 100% increase in searches year over year. Trending in:

  • Australia
  • US
  • Canada

Sleep blends for diffuser: 80% increase in searches year over year. Trending in:

  • Australia
  • UK
  • Canada

Before sleep workout: 3x increase in searches year over year. Trending in:

  • US
  • UK
  • Germany

Silk sleepwear: 60% increase in searches year over year. Trending in:

  • Germany
  • UK
  • Brazil

Sleep yoga: 90% increase in searches year over year. Trending in:

  • Indonesia
  • UK
  • US

Bathing rituals are the new spa days. This isn’t your typical tub. Bath time will get an upgrade with influences from ancient rituals. This year, you’ll see people carving out time for an extra special soaking experience.

180% increase in searches year over year for spiritual cleansing bath. Trending in:
  • UK
  • Canada
  • Australia
90% increase in searches year over year for full moon bath ritual. Trending in:
  • UK
  • Australia
  • Canada
60% increase in searches year over year for bath tea recipe. Trending in:
  • UK
  • Canada
  • Australia
50% increase in searches year over year for bath in bedroom free standing. Trending in:
  • US
  • Australia
  • UK
145% increase in searches year over year for deep soaking tub. Trending in:
  • Canada
  • UK
  • Australia

TRAVEL

Parking space is the new personal space. Sometimes you just need to get away. In 2021, cars will become the new “third space” for everything from date nights to man caves. Bonus: most come with boomin’ speakers, and you’re picking the tunes. Buckle up for a new kind of auto renewal.

2x increase in searches year over year for car date night. Trending in:
  • Brazil
  • Germany
  • France
115% increase in searches year over year for car man cave. Trending in:
  • US
  • Australia
  • UK
190% increase in searches year over year for drive-in cinema. Trending in:
  • Indonesia
  • US
  • Germany
100% increase in searches year over year for dog car seats. Trending in:
  • US
  • Canada
  • UK
60% increase in searches year over year for car survival kits. Trending in:
  • Australia
  • UK
  • Canada

Away dreams are the new day dreams. Why go down a rabbit hole when you could head for a resort? People will keep escaping to that hypothetical vacation—even if they can’t travel anytime soon. In 2021, Pinners will use Pinterest to immerse themselves in dream getaways while saving up for a big-ticket trip.

50% increase in searches year over year for luxury vacation. Trending in:
  • UK
  • Australia
  • Spain
7x increase in searches year over year for dream vacations. Trending in:
  • Brazil
  • UK
  • Germany
55% increase in searches year over year for honeymoon pictures romantic. Trending in:
  • UK
  • US
  • Canada
35% increase in searches year over year for mountain travel. Trending in:
  • US
  • UK
  • Canada
100% increase in searches year over year for forest resort. Trending in:
  • Canada
  • US
  • UK

Nomadding is the new jetsetting. The outback is in. Whether you’re seeking a sky full of stars or a field full of flowers, turns out nature really is healing. In 2021, people will plan national park road trips, trade city life for a rental cabin in the woods and use remote work as an excuse to explore the great outdoors.

165% increase in searches year over year for wild flower field. Trending in:
  • US
  • Indonesia
  • Germany
40% increase in searches year over year for RV accessories. Trending in:
  • Canada
  • US
  • UK
100% increase in searches year over year for motorcycle tent. Trending in:
  • Australia
  • UK
  • US
165% increase in searches year over year for couple stargazing. Trending in:
  • Italy
  • Canada
  • Australia
80% increase in searches year over year for nomad aesthetic. Trending in:
  • Germany
  • US
  • Australia

FOOD AND DRINK

Snappy-spicy is the new umami. Things will get hot in 2021. Like, tongue-numbingly hot. Pinners will bring the heat in the kitchen with spiced-up recipes and zesty creations. Because salt and pepper just doesn’t cut it anymore.

75% increase in searches year over year for tomatillo enchilada sauce. Trending in:
  • Canada
  • US
55% increase in searches year over year for Cajun chicken pasta recipes. Trending in:
  • UK
  • US
  • Canada
2x increase in searches year over year for jalapeño pepper jelly recipe. Trending in:
  • Canada
  • US
155% increase in searches year over year for hot honey recipe. Trending in:
  • US
  • Canada
70% increase in searches year over year for poke bowl sauce. Trending in:
  • France
  • Germany
  • UK

Kitchen is the new Michelin. Get your most-trusted paring knife out. Pinners will get fancy in the kitchen and recreate restaurant experiences at home. Chef-inspired meals, food plating techniques and garnishes are all trending up.

55% increase in searches year over year for food garnishes. Trending in:
  • Germany
  • Italy
  • Australia
105% increase in searches year over year for gourmet food plating. Trending in:
  • Germany
  • Australia
  • UK
10x increase in searches year over year for Basque burnt cheesecake. Trending in:
  • Canada
  • Australia
  • Indonesia
60% increase in searches year over year for tea recipes homemade. Trending in:
  • UK
  • Canada
  • US
130% increase in searches year over year for bread art. Trending in:
  • UK
  • US
  • Australia

Fancy boards are the new avo toast. You haven’t seen anything yet when it comes to charcuterie creativity. Millennials and Gen Z will think bigger than salami and crackers as the new snack to share. Charcuterie with candy, breakfast spreads and taco boards will trend big this year.

5x increase in searches year over year for breakfast charcuterie boards. Trending in:
  • UK
  • US
  • Australia
2x increase in searches year over year for candy charcuterie boards. Trending in:
  • UK
  • US
  • Canada
3x increase in searches year over year for dessert charcuterie boards. Trending in:
  • Australia
  • US
  • UK
2x increase in searches year over year for fruit charcuterie boards. Trending in:
  • UK
  • US
  • Australia
155% increase in searches year over year for Mexican charcuterie board. Trending in:
  • UK
  • US
  • Canada

HOME DECOR

Phone decor is the new home decor. Pinners will design their digital spaces with the same intention as their homes in 2021. Phone wallpapers with personality, widget designs and lock screens that match your aesthetic are on the rise.

30x increase in searches year over year for laptop wallpaper aesthetic high quality. Trending in:
  • Spain
  • UK
  • Germany
24x increase in searches year over year for playlist covers photo aesthetic. Trending in:
  • Germany
  • UK
  • Australia
3x increase in searches year over year for funny lock screen wallpaper. Trending in:
  • Italy
  • Germany
  • France
2x increase in searches year over year for gaming background wallpaper. Trending in:
  • Brazil
  • Australia
  • Germany
170% increase in searches year over year for get off my phone wallpaper. Trending in:
  • UK
  • Canada
  • Australia

Neon hue is the new you. Neon rooms will get the spotlight treatment—especially from Gen Z. Pinners will reinvent their bedrooms with bright, color-drenched lighting for majorly moody looks. LED lighting is a 2021 vibe.

8x increase in searches year over year for neon room. Trending in:
  • Australia
  • Canada
  • UK
2x increase in searches year over year for mirror with LED lights: Trending in:
  • US
  • Canada
  • Australia
155% increase in searches year over year for blue LED lights bedroom. Trending in:
  • Germany
  • UK
  • Australia
3x increase in searches year over year for LED light room. Trending in:
  • UK
  • Canada
  • US
3x increase in searches year over year for LED light signs. Trending in:
  • Canada
  • UK
  • US

Shelfies are the new gallery walls. Kitchen shelves will be the new favorite corner of the house in 2021. People will collect and invest in eye-catching dinnerware, from colored glassware to handmade clay plates.

35% increase in searches year over year for copper cookware. Trending in:
  • Australia
  • UK
  • US
135% increase in searches year over year for colored glassware. Trending in:
  • UK
  • Australia
  • Canada
130%increase in searches year over year for kitchen floating shelves decor. Trending in:
  • Australia
  • UK
  • US
2x increase in searches year over year for plate racks in kitchen. Trending in:
  • Brazil
  • US
  • Indonesia
105% increase in searches year over year for clay plates. Trending in:
  • Indonesia
  • Germany
  • Brazil

Japandi is the new minimalism. very decor lover just swooned. Japanese design meets Scandinavian minimalism in this rising home decor trend. Sleek lines, neutral color schemes and calming setups will be on the radars of Pinners everywhere.

5x increase in searches year over year for wooden bed design modern. Trending in:
  • Australia
  • UK
  • Canada
3x increase in searches year over year for neutral color palette earth tones. Trending in:
  • Spain
  • Canada
  • Germany
4x increase in searches year over year for minimalist bathroom design. Trending in:
  • France
  • Sweden
  • UK
100% increase in searches year over year for Japandi. Trending in:
  • Sweden
  • Germany
  • Spain
115% increase in searches year over year for modern minimalist kitchen. Trending in:
  • Australia
  • Canada
  • Germany

Cloffice is the new home office. Say goodbye to open floor plans. Pinners are getting creative with closed doors. In 2021 we’ll all learn what a “cloffice” is. Even when doors aren’t available, people will find new ways to create some personal space.

2x increase in searches year over year for cloffice ideas. Trending in:
  • Canada
  • US
  • Australia
7x increase in searches year over year for home library design. Trending in:
  • Brazil
  • US
  • Germany
150% increase in searches year over year for bookshelf room divider. Trending in:
  • Indonesia
  • UK
  • US
2x increase in searches year over year for modern mud roomTrending in:
  • US
  • Australia
  • Canada
6x increase in searches year over year for computer gaming room. Trending in:
  • Germany
  • Canada
  • Australia

PARENTING

Heart schooling is the new home schooling. Don’t underestimate a good heart-to-heart in 2021. Parents will school their kids in mindfulness, moral lessons and real-world teachings. Because the Pythagorean theorem will only get you so far.

3x increase in searches year over year for mindmap ideas creative. Trending in:
  • Australia
  • France
  • Sweden
4x increase in searches year over year for stories with moral lessons. Trending in:
  • Australia
  • UK
  • US
145% increase in searches year over year for teaching kids manners. Trending in:
  • Indonesia
  • UK
  • Australia
185% increase in searches year over year for government lessons. Trending in:
  • US
  • Canada
  • Australia
3x increase in searches year over year for mindfulness activities for children. Trending in:
  • Australia
  • US
  • Canada

Frogs are the new Fido. Warm and fuzzy is overrated. (And high maintenance, to be honest.) In 2021, people will be on the lookout for new types of pets to keep them company, like lizards, snails and frogs.

40% increase in searches year over year for pet lizards. Trending in:
  • Canada
  • Australia
  • UK
95% increase in searches year over year for tortoise food. Trending in:
  • Indonesia
  • US
  • UK
110% increase in searches year over year for pet frog. Trending in:
  • Brazil
  • UK
  • Australia
160% increase in searches year over year for pet snails. Trending in:
  • Australia
  • Canada
  • US
50% increase in searches year over year for pet chameleon. Trending in:
  • Australia
  • UK
  • US

HOBBIES AND INTERESTS / DIY

No skills is the new masterclass. Give yourself permission to be bad at something. Or surprisingly good at something. In 2021, people will embrace a beginner’s mindset and teach themselves skills from scratch.

150% increase in searches year over year for knife painting for beginners. Trending in:
  • Germany
  • UK
  • Canada
11x increase in searches year over year for sublimation for beginners. Trending in:
  • US
  • Canada
  • Australia
155% increase in searches year over year for how to skateboard for beginners. Trending in:
  • Canada
  • UK
  • Australia
3x increase in searches year over year for resin art for beginners: Trending in:
  • UK
  • Germany
  • Canada
80% increase in searches year over year for candle making for beginners. Trending in:
  • US
  • Canada
  • Australia

Globecrafting is the new globetrotting. When you can’t travel the world, absorb culture in a different way. Global-inspired hobbies will be on the rise as Pinners expand their interests and look for new ways to get crafty.

3x increase in searches year over year for Jyotish astrology. Trending in:
  • Australia
  • Indonesia
  • Canada
2x increase in searches year over year for ancient Egyptian architecture. Trending in:
  • Canada
  • US
  • Indonesia
20x increase in searches year over year for Persian calligraphy art. Trending in:
  • Japan
  • Australia
  • UK
100% increase in searches year over year for Irish quilt patterns. Trending in:
  • Australia
  • UK
  • Canada
95% increase in searches year over year for Japanese carpentry. Trending in:
  • US
  • Australia
  • Brazil

FINANCE

CEO is the new DIY. Pinners will tap into their entrepreneurial side and use Pinterest to bolster their biz. Branding strategies, podcast tips and small business ideas will all be high in demand this year.

105% increase in searches year over year for branding your business. Trending in:
  • UK
  • Indonesia
  • Australia
130% increase in searches year over year for podcast design. Trending in:
  • Indonesia
  • Japan
  • France
2x increase in searches year over year for entrepreneur motivation. Trending in:
  • UK
  • Canada
  • France
150% increase in searches year over year for accounting basics. Trending in:
  • US
  • UK
  • Indonesia
90% increase in searches year over year for small business ideas. Trending in:
  • Sweden
  • Germany
  • France

WEDDINGS

Low-key weddings are the new high-key occasions. Say “I do” to minimalist matrimony. Couples will make their big day more laid back than ever—starting with smaller venues and no-frills elopements.

160% increase in searches year over year for small backyard wedding. Trending in:
  • UK
  • US
  • Brazil
2x increase in searches year over year for simple wedding cake small one tier. Trending in:
  • UK
  • Australia
  • Indonesia
130% increase in searches year over year for wedding jean jacket bride: Trending in:
  • US
  • Canada
2x increase in searches year over year for courthouse wedding outfit. Trending in:
  • UK
  • Australia
  • Germany
55% increase in searches year over year for desert elopement. Trending in:
  • US
  • Canada

CELEBRATIONS

Planning is the new love language. Pinners have always been planners. They’ll lean into that skill more than ever this year. In 2021, people will plan even the smallest moments to celebrate the people they love, from movie nights to monthsaries.

145% increase in searches year over year for monthsary message for girlfriend.  Trending in:
  • Canada
  • US
  • Indonesia
80% increase in searches year over year for anniversary box for him. Trending in:
  • Canada
  • UK
  • US
85% increase in searches year over year for cheers and beers party. Trending in:
  • UK
  • Indonesia
  • US
110% increase in searches year over year for movie date night at home. Trending in:
  • Germany
  • Brazil
  • Australia
3x increase in searches year over year for death to my 20s party. Trending in:
  • UK
  • US
  • Canada

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020

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