Pinterest for Business Tips
Explore my Pinterest actionable tips for businesses to help you get more traffic & sales with Pinterest. I also share my favorite things, easy self-care tips, how to have a fab-U-lous life in your 50's, 2020 trends & a whole lot of pretty stuff!
Pinterest Management Tips
There’s never been a better time to be a Pinterest manager. Nearly half of Americans have side hustles: working as Uber or Lyft drivers, picking up gigs through TaskRabbit or getting additional freelance work from being a Pinterest account manager.
Did you know that 43% of those side hustlers work full-time, while 51% are part-time workers, according to a new Bankrate.com?
Making a little extra cash on the side can also help alleviate some financial stress, making your day-to-day life happier, rather than filled with worry about making ends meet. And hey, if you want to use that money to treat yourself, go for it! Your side hustle is all about you doing you.
So in this blog post I’m going to reveal how to get more clients even if you’re just starting out as a Pinterest manager.
Talking to people about their goals and challenges as it relates to your products & services is literally the life blood of your business.
Most business owners and sales people do not have enough live conversations with prospects.
That is a big problem.
You have to change that if you fall into that category. If you want or need more sales you have to talk to more people; plain and simple. It’s a numbers game. That means the more people you reach out to the higher your success rate will be.
For a Pinterest manager there are a number of options. Some are free, some cost money. You decide what is right for your situation and your natural abilities.
In the beginning if you are just starting out you probably have more time than money so cold calling will be the fastest, cheapest, most effective way to begin having more conversations with prospective buyers.
This is the easiest because it is free and 100% under your control. It’s also hard for some people because you face immediate rejection which takes some time for most people to get used to. If you want to be in sales – and we are all in sales – you have to get comfortable talking to people and hearing no.
Here is a proven winning conversation starter you can use as a Pinterest manager to use when making a cold call. I’ll use a Pinterest account management service in the example.
The prospect: They pick up their phone.
The Pinterest manager: Hi this is Anna from White Glove Social Media I hope I caught you at an OK time. Look, I know I am an interruption; can I please have 20 seconds to tell you why I called? Thanks.
I have discovered a breakthrough that will help you increase your traffic from Pinterest to your website by over 100% and help you get on the first page of Google. I’ve done it myself and for dozens of businesses.
Like I said I know I am interrupting you now, do you have 15 minutes on your calendar next week to see 3 secrets for driving massive more traffic from Pinterest?
If they say no thanks then move on. It is a numbers game. For every 100 dials expect to talk to 4 – 10 people and book 2-3 meetings. That’s it. Reality. It’s a lot of work, but it’s free. And in the beginning you usually have more time than money. So dial like crazy making 100 dials every other day for 3 – 6 months and build up your business.
You can do it. Millions do every day.
1. Paid advertising
Buy ads. Figure out where you want to waive your flag by doing some homework. Again, not complicated.
2. Social media marketing
We all know that social media works. It’s truly one of the fastest ways to get in front of a new audience. You can grow your audience organically or pay to play.
3. Email marketing
Growing a list allows you to stay in touch with your subscribers in a way that nothing else can. Pinterest is amazing for growing your email list. How you do that is by creating a Pinterest sized image and sharing it on Pinterest. Make sure the link goes to where people can find the opt-in box.
4. Live event marketing
Certain trade shows will gather your target audience but in a Covid 19 world these are all cancelled for at least a year so it’s’ really not a viable option right now. But cold calling is.
5. Getting referrals
This is great after you have happy customers. If starting out; difficult.
6. SEO (inbound leads)
This is great and I have made a small fortune with in bound business. If you can get to the first page of Google you will get traffic. But you have to learn how. In my course I teach you how to use Pinterest to get on the first page of Google like I have done since 2012.
My Pinterest SEO has been the biggest game-changer for my Pinterest management business because I dominate several keywords and therefore my prospects find me on the first page of Google!
A webinar is a live, streaming video “workshop” where you either teach or share advice about something (related to your business or product) and can do a Q+A with the attendees. Webinars tend to have comparatively high conversion rates because they give you the chance to connect with your audience, answer their questions, and share your immense knowledge on a particular subject.
8. Facebook groups
Facebook groups are free to join. They are like-minded people who come together virtually to connect over a common topic. And there are TONS of Facebook groups for businesses, online entrepreneurs, digital marketers, content creators, VA, bloggers, and more. Actively participating in Facebook groups can easily position you and your business as the go-to-expert in your industry, and help you create strong long-term connections that turn into leads and clients.
Blogging has been by far the most helpful for me because it helps me get to the first page of Google.
A blog is a great way to educate your prospective customers. But more importantly it builds trust. Once a potential customer sees you as a resource, they are much more likely to consider you when they are considering buying the product or service you provide.
10. Guest blog
Guest blogging is a great way to highlight your niche as a Pinterest manager and expertise by leveraging someone else’s audience. The goal is to bring more visitors to your site to become more interested in your services. Find a blogger with an engaged audience that would complement your services and reach out to them to see if you can contribute a blog post.
Starting out as a new Pinterest manager your best options are: cold calling, social media marketing, and blogging. Be prepared to work hard or go do something else. Just telling it like it is folks.