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14 Entrepreneur and Influencer Lessons I Learned from Crushing It by Gary Vaynerchuk: Part 1

Filed in: Entrepreneur



Hey entrepreneur; you’ve heard the saying that knowledge is power. Indeed it is!

Last week I was telling my husband had I known all this stuff was going to happen to my body at the age of 56 I would have done things differently back then. I tell ya for us women who go through menopause it really tests our determination. Let me explain.

You Need Energy Baby

One of the side effects of menopause is difficulty sleeping.  And if you want to accomplish your most important goals you’re going to need a ton of energy. That means you’d better be getting a good amount of rest and sleep. 

I’d say the last two years has been hellish for me when it comes to sleep. I’ve read books that basically tell you that there’s a 21 step checklist for the evening routine, I’ve tried all the natural sleep vitamins naturopaths have to offer, cut out foods that cause inflammation, I work out five times a week, and on and on. I invested in learning as much as I could about how menopause affects the body.  Now I’m on a new strategy that I discussed with my doctor and while I thought it was working I’m still struggling to fall asleep. And of course energy is reduced.

So this brings me to the topic of knowledge. 

Keep Learning, Keep Growing

My husband and I have always been lifelong learners. We’re teachers. We love teaching and coaching people. So as an entrepreneur it’s natural that reading and taking courses is common for us. My husband gave me a book for Christmas.  Seriously we’re at the stage in our life that we don’t need stuff.  




Are You Crushing It?

So I finally finished the book “Crushing It” by Gary Vaynerchuk. I’m sure you’ve heard of him. He’s an entrepreneur who built a $150 million media company in part because of his personal brand. His accomplishments are impressive but it’s his “tell it like it is” style that drew me to him. And of course he’s so darn passionate about business. His energy is indeed addictive. I am drawn to that.  Millions are.

In this blog post I’m going to share with you a list of what stood out to me as an entrepreneur from his book; both from Gary and those who shared their success stories.  But if you have the time to read his book I recommend it especially if you as an entrepreneur want to build a successful personal brand. Let’s begin.

1. Self-awareness

I’ve always known that knowing one’s strengths and weaknesses, motivations, our personality traits, our values and beliefs is important. But do you really know why it’s important? For example, if you know you don’t like numbers, you probably won’t be happy being an accountant. If you are afraid of ladders you may struggle being a firefighter. 

You can certainly take diagnostic tests like StrengthsFinder 2.0 to find out what your natural abilities and talents are. I have taken it myself and it was extremely helpful to see what I’m great at, what comes easy to me. This is important because why force yourself to be something you’re not? Be practical and focus on what you do best. 

Gary says…

  • What worked for me won’t work for  you
  • You have to be true to yourself at all times


2. You have all the control

Gary recognizes that there is a lot we cannot control in our lives but he says “our happiness doesn’t have to be, nor do our careers”. You owe it to yourself and your loved ones to be as fulfilled and thrilled as possible every day. 

Don’t let “you” get in the way from getting the career and life you were meant to have. 




3. Create valuable content

This is how Gary grew his influence. 

4. A true influencer

The world is willing to pay you to just be you. That’s what defines a true influencer.

5. Tired of doing something?

Gary recommends you think beyond your current successes and to constantly look for ways to create new ones. This way you’re never limited to any one social network or even one topic. 

This one hit home to me the most. I’ve been teaching Pinterest marketing for business for seven years now and I know it inside and out.  So obviously it’s not as challenging as it was when I first started. Somehow the seven year itch has started to kick in. ☺ 

I have been thinking for the past year what else I could do in addition to what I currently offer that I would love to do and that will continue to bring me financial success. So when I read this part in Chapter 1 I felt a sense of relief. My thinking was on the right track and now I just have to pull the trigger!

6. Strong personal brand

This is your ticket to complete personal and professional freedom. But Gary says you have to start with phenomenal talent.  So figure out what you are a genius at. And everyone has some genius in them.

Everyone needs to become a brand so that you have an advantage over others should you decide to pursue something else outside your business.

7. Don’t look for a nine-step program to success in this book

Like I said I like Gary cuz’ he’ll tell it like it is.

He says to make a choice: you can do it the entrepreneur Gary way or your way. He hates hearing excuses. Just make a choice to actually do it. 

I say amen to that!

Stop lollygagging and allowing your skeptic mind to hold you back from making a decision. Lose the excuses, it’s not the right time or place, I don’t have a book, or training, or whatever it may be that is going to help you.  As Gary says; “be optimistic, exhibit PATIENCE, shut your mouth, and execute. 




8. What matters

Intent, authenticity, passion, patience, speed, work, and attention!

9. Why do you want to be an entrepreneur?

They say that you should do what you love. Gary V agrees. He believes that if you’re in it for just the money will the quickest path to long-term failure. 

Your intent must come from the right place or others won’t support you. Customers may still buy from you but not because of word of mouth. 

As an entrepreneur you must these three characteristics:

  1. A commitment to service
  2. A commitment to value
  3. A love of teaching


When I read that list…I was like “yeah baby”! I at least have those three qualities ☺

10. It’s not about how much you know, it’s about how much you care

Gary shares a story about Lewis Howes and how he connected to many successful people. He did that by asking people “What’s the biggest challenge you have in your business, or your career, or your life right now?”

11. Authenticity

Be yourself. Don’t be a fake entrepreneur because the more authentic you are the more people will overlook your flaws and failures. Decipher the best social network to showcase your true self, your gift, your passion, and your love for what you do. 

12. Always put money back into your business

According to Gary V when considering where to build your personal brand, you want to use nothing less than platforms which you can actually build your life on.

13. Find a niche

Dig deep into what you know best and love most and start creating content. Go deep, go niche, and provide real value in the form of entertainment or information. 

Find one that you’re so amazing at and keep at it until you slowly expand out. 

This is where I am at right now. I’ve maximized Pinterest marketing and I will start expanding my brand into other topics. 

14. Passion

Is your work rewarding, productive, and enjoyable? 

Don’t become an entrepreneur if you’re not passionate about what you’re doing. Otherwise just get job. 

There will come a time when nothing is working in your favor. When that happens and when it happens often enough it’s going to be difficult for you to keep going. If you don’t love what you do you won’t be able to put up with all the bullshit that comes your way because trust me it will. 

Passion is your fuel. It’s what will keep you going despite the challenges you will face. 


Ok folks.  I have 28 entrepreneur observations and takeaways in total, let those first 14 sink in, pick your favorites and take them into your life in the right way for you and then check out the next 14 in my next blog



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