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How to use Pinterest & What the Heck is Pinterest?

how to use pinterest

Updated April 13, 2020

How to use Pinterest? So you’re thinking what the heck is Pinterest? Why should my business have a presence on Pinterest?

Context:

Millions of businesses currently use Pinterest to help them:

How to Use Pinterest marketing & what is Pinterest?

For businesses Pinterest is a giant marketing platform.  For the 367 millions consumers on Pinterest it is a massive online shopping platform.

Pinterest was born in March 2010.

Most people think that Pinterest is a social media network, it is not. It is a search engine like Google for people who are looking for ideas, services and things that they can take action on. Understanding this is a key principle is understanding how to use Pinterest correctly.

Whether it’s for shopping, planning or inspiration there are over 200 billion images and blogs for people to explore on Pinterest. More than 75% of the content is from businesses. The consumers and shoppers who use Pinterest love that because they are in the market shopping for something.  What that means to you is that you have the opportunity to connect with your target audience in a new medium or meet new customers you might otherwise never have met. If you know how to how to use Pinterest correctly. 

Pinterest is a marketing platform where businesses have a “page” and they fill that page with content about their goods and services as well as helpful information their target audience would love. 

How to use Pinterest & how does Pinterest work?

People go onto Pinterest and type in a keyword or phrase to start looking for something that interests them.  For example; farmhouse home designs or quick fitness workouts or how to start a business or golf clubs. Just like how you use Google.

Users share and collect their favorite pictures and videos based on their interests. For example, you can save dinner recipes, style inspiration, DIY home projects or other ideas to create the life you’ve always dreamed of. Pinners do this two ways. They either save content from Pinterest or they save things from the web via the Pinterest save button.

When Pinterest users find the content they are looking for they save those images or videos to their “boards”. When they are ready to take action or to learn more about it they click on the image which then takes them to the website where that content came from. That is how you can get massive traffic from Pinterest. 

 

 

Pinterest is a Search Engine, Not a Social Media Network

Think of what you do on Google, you go to a search box and type in keywords, things you are searching for right? That is the same behavior Pinners engage in on Pinterest, they go to a search box and type in keywords or phrases of things they are looking for. For example if you’re looking for “lip gloss” you would type that keyword in the search box as shown in the image below. Next, Pinterest will show you results that are related to those keywords. 

 

how to use pinterest

 

How do shoppers find my products on Pinterest

In addition to the search engine Pinterest created two tools to help them find products faster and with more personalized features called the LENS and SHOP THE LOOK pins.

Pinterest rolled out its first visual search tools called “Lens” in 2015. It’s a real-time visual search tool embedded in the camera of the Pinterest App. It allows you to discover products and services anytime you point your Pinterest app & phone camera at something. 

What’s the big deal about the Lens? 

Did you ever spot something you loved but couldn’t find the words to describe it? Pinterest has solved that problem with the Lens.

Let’s say you were at a birthday party and you saw the birthday recipient receive a pair of sneakers. You thought to yourself I love that! I gotta have it! Well, all you need to do is open the Pinterest app on your mobile device and tap the camera icon in the search bar. Next, pinch to zoom or tap on a specific object to focus your camera on, tap the button to snap a picture and voila Pinterest will show you pages of images of those exact or similar sneakers as shown in the image below. 

Basically you are searching via images, not keywords. 

 

how to use pinterest

 

Here are the different ways people on Pinterest are shopping frim right from pins, on boards, from search, and through new browsable recommendations for home decor:

Shop from a board: When a Pinner visits their home decor or fashion board, they’ll now see a Shop tab that shows products from or inspired by the Pins on their board. Just as if a shopping list has been created for their boards, Pinners will see in-stock products based on what they’ve been saving for a room or look.

Shop from search: Beginning to roll out today, a new shop tab will appear on search, making it easy to shop in-stock products from a range of retailers when searching for terms like “spring outfits”, “office decor”, “kitchen remodel”. We’ve also added price and brand filters to the experience.

Shop from Pins: We’ve made updates to visual search to make it easier to shop products right from the Pin. Just click “shop similar” to see related in-stock products for looks and rooms.

Style guides: When searching for home-related terms like “living room ideas”, browsable style guides will appear for home ideas in popular styles like mid-century, contemporary and rustic. These visual recommendations make it possible to explore trending styles and taste even when you don’t have the words to describe what you’re looking for. It’s like having an interior designer right in search.

Now that you see how what Pinterest is and how it works the next step is for you to determine if Pinterest is right for your business. There are at least five things you need but if you want to beat your competition you’ll need to know about the other three keys to truly have success on Pinterest.

 

how to use pinterest

 

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