Doing business on Pinterest? What’s The Power of Pinterest Marketing for Business?

If you are doing business on Pinterest one of the reasons you do so is for traffic. Pinterest marketing can help you drive massive new amounts of traffic to your business because there are 322 million shoppers on Pinterest every single month.  So if a business can either figure out how to harness that power on their own or hire a qualified professional Pinterest manager to do it for them they can do business on Pinterest and drive massive new levels of traffic and grow sales. 

13 Ways to Harness the Power of Pinterest Marketing for Business

1. Doing business on Pinterest can help you get found on the first page of Google.

Furthermore, understand that Pinterest is a search engine like Google it is not a social media platform.  And if you do business on Pinterest correctly it can help your business rank on the first page of Google’s organic search results. Image if you could business on Pinterest rank on the first page of Google?  Doing so can dramatically accelerate your business growth like it has mine. 

Pinterest is Indexed by Google.

What that means to by correctly doing business on Pinterest you’ll get more traffic and a better quality of traffic because they are self-selected. Plus it’s free. Imagine if your website were ranked # 1 on Google when people searched for type of product or service. If you business on Pinterest correctly it can.

As a B2B business owner myself Pinterest has helped me rank on the first page of Google under my keywords “pinterest marketing expert” and “pinterest expert”. Pinterest set-up correctly can help you rank # 1 on Google without buying ads.

2. Bloggers are getting more traffic from Pinterest compared to other socials.

Bloggers do amazingly well on Pinterest because over 75% of content on Pinterest is from businesses so Pinterest wouldn’t survive without bloggers and publishers.

On Pinterest blogs continue to work for years long after you post them which increases your odds of engagement and that could mean more click throughs. This doesn’t happen on other socials where content only lasts for a few seconds to a few hours. This is one of the most powerful reasons for having your business on Pinterest

Pinterest users are looking for information that will help them improve and build their life. They are hungry for knowledge – maybe it’s about learning how to live debt free, start a new career or where to seek legal advice.  

If you have content that inspires people to take action you will stand out and drive revenue growth. So a core principle of doing business on Pinterest is to feed that hunger for knowledge.

Remember no problem = no sale. Help people solve problems and you can make more sales.

For service businesses, if you make the time to create thoughtful content that your target audience loves and craves and then share it on Pinterest you will do well. What I mean by helpful content is; how to’s, checklists, guides, ebooks, templates, step by step tutorials, and so forth. 

 

3. Pinterest users research and plan their wish lists! 

If you’re an ecommerce business heck you need to be doing business on Pinterest.

It’s a vast universe of hungry buyers who research and plan what they intend to buy all year round. They’re curating their wish lists so when they’re ready to buy they go back to Pinterest and then click the images they saved and go directly to those retailer’s websites. 

In fact 85% of women users use Pinterest to plan “life moments”. This is according to a study Pinterest commissioned to better understand its American women users aged 25-54. Only 53% of those women said they use Facebook to plan these moments, and 44% use Instagram.

What are “life moments” according to Pinterest? Big ones might include decorating a new home (43%), or going on vacation (50%). Small ones are more like meals (67%), gym routines, and party planning.

What’s even more fascinating is that Pinterest users start planning twice as early as people who use other platforms.

4. Pinners go on Pinterest to shop.

Pinterest users have a buying mindset. That is another reason you want to do business on Pinterest

Doesn’t it make sense for your business to be on Pinterest if you have stuff to sell? It’s a no-brainer folks! 

 

 

5. Pinterest reaches people who are responsible for household purchases.

Pinterest reaches 83% of all women aged 25-54 in the US, “Deciders” as Pinterest calls them. That’s more than Instagram, Snapchat and Twitter. That’s significant because they’re responsible for 80% of household buying, and they control more than 50% of the wealth in the US.

85% of deciders views Pinterest as an integral part of their lives where they look for helpful information compared to Facebook 53% and Instagram 44.3%. Doing business on Pinterest therefore is doing business where your buyers are shopping.

6. Pinterest is number one when it comes to product searches and shopping compared to other social networks. Seriously.

According to Cowen & Co. they found that Pinterest is the leader among social media companies when it comes to U.S. product searches and shopping; beating Facebook and Instagram. 

That’s pretty impressive since it reaches a smaller audience than; Facebook, Instagram, and Twitter, with only by comparison 322 million monthly active users. What that means to you is that if you’re not profiling your business on Pinterest and offering your target audience value, raising your brand profile and selling your products you are missing out big time.  

7. Pinterest is powering their future with visual search technology.

Those that are in the home decor and fashion verticals in particular do extremely well on Pinterest because of Pinterest’s visual search technology called the LENS and SHOP THE LOOK pins. Doing business on Pinterest is expanding, they are making it easy for people to shop on Pinterest.

In fact visual searches on Pinterest have more than doubled in one year hosting 250 million visual searches in February 2017, and that number increased to 600 million in February 2018. But more importantly millennials want this technology when they are shopping.

 

 

8. There’s room for businesses to grow on Pinterest compared to Facebook and Instagram.

Facebook and Instagram are very saturated so it’s vital that you profile your business on Pinterest correctly because it is one of your best opportunities to stand out in a very crowed and competitive market place.  

9. Pinterest largest audience are millennials.

Millennials are expected to overtake Boomers in population by 2019. Half of all the Millennials in the U.S. (those born between 1981 and 1996) use Pinterest every month. Pinterest is the number one destination for 18-34 year-olds outranking all other services and apps.

If your customers and those you want to attract are the Millennials or moms then you need to be doing business on Pinterest. That’s important because they comprise the fastest-growing consumer segment in America and according to Accenture Millennial; these buyers are projected to spend an annual $1.4 trillion by 2020. Don’t you want a piece of the pie?

10. High-income and educated US households are twice as likely to use Pinterest as low-income and less educated US households.

According to Pew Research, a rising tax bracket means a rising likelihood of Pinterest use. For instance, 41% of people in households worth $75,000 USD or more per year use Pinterest.

Likewise, people with some college education are twice as likely (32% of Americans) as high school graduates (18% of Americans) to use Pinterest.

 

 

11. Pinners go out and try more ideas compared to other social networks. 

98% of users go out and try the ideas they find on Pinterest compared to the 71% average across social media platforms. That’s because inspired consumers are more motivated!

12. Pinterest gains on Instagram

In the United States, advertisers can now reach almost as many women over the age of 30 on Pinterest as they can on Instagram, despite Instagram’s total global advertising audience (male and female) being almost six times bigger than Pinterest’s.

Pinterest also performs well in Western Europe. Advertisers can now reach roughly 8.3 million women across all age groups in Germany, compared to the 9.9 million women that advertisers can reach on Instagram.

Pinterest is also performing well in France reporting a female advertising audience of 8.1 million, compared to Instagram’s female audience of 9.1 million, again across all age groups. Doing business on Pinterest makes sense.

13. It’s cheaper to buy Pinterest ads compared to Facebook and Instagram when doing business on Pinterest

Pinterest’s average advertising revenue per user is estimated to increase from $7 to $10 in 2019, placing it more on par with Snapchat ($7.81) than the likes of Facebook ($95.71 per US user) or Instagram ($69.18 per US user).

How to Get Started on Pinterest 

Now that you see the power of Pinterest and why you should be doing business on Pinterest take me up on my offer of a free training course for people who want to leverage the power of Pinterest to drive more revenue growth. You will learn how to:

• set up a free business account
• integrate the right tools so your content gets found by more buyers
• write your profile
• identify the right keywords for your business so you get found on top of the search engine ahead of your competition. Everything you need in an easy to use blueprint format that will guide you on how to get your business set up on Pinterest

Unfortunately, without the right knowledge or road map to success many people who try to do business on Pinterest struggle, fail and quit too soon. Pinterest is a mixture of science, business savvy and art. It is worth investing the time or resources to learn or get someone else to manage it for you.