Pinterest for Business Tips
Explore my Pinterest actionable tips for businesses to help you get more traffic & sales with Pinterest. I also share my favorite things, easy self-care tips, how to have a fab-U-lous life in your 50's, 2020 trends & a whole lot of pretty stuff!
Pinterest Management Tips
Anne Pando, Sr. Pinterest Marketing Strategies Manager couldn’t be more thrilled. She goes on to say “The alcoholic beverage market is incredibly crowded and it was important to break through the category right at launch. Pinterest helped us differentiate Cape Line and inspire trial”.
Tania Haladner, Senior Director of Marketing at Quaker goes on to say on Pinterest’s blog “As we launched our new Quaker Kids Organic line, Pinterest was a key part of our marketing strategy to drive top-of-mind awareness for our consumers. The campaign on Pinterest yielded strong results, helping us to reach our target audience and to position Quaker Kids Organic Bars and Bites as a delicious and wholesome addition to kids’ lunchboxes”.
Here are three Pinterest Marketing Strategies with actionable tips for a successful CPG launch campaign according to Pinterest:
1. Design Pinterest Marketing Strategies that take consumers from awareness to purchase
2. “Heavy up” on media at the beginning of the campaign
We know from the ODC research that Pinners are more likely to purchase new products early in their lifecycle. Make sure your media plan is set up to encourage that first time purchase as well as the next.
3. Continue to engage with your consumers beyond launch