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Pinterest Marketing Expert Quick Tips: How to Create The Right Images for 2019

 

Pinterest Marketing Expert

 

Updated November 10, 2019

How to Create The Right Pinterest Pin Size Image and Videos To Get More Impressions, Clicks and Repins

There’s a ton of information out there on how to create the right types of images that go viral on Pinterest. If you’re wondering why you should read this blog post know this…. as a Pinterest Marketing Expert I’m not going to rehash the same old information you have seen before. The aim here is new info.

First let me share some hush hush news. Did you know that Pinterest is experimenting with “Create a collage”? This news was released by renowned App researcher Jane Manchun Wong on Twitter.

 

Pinterest Marketing Expert

 

So I think to myself, what is the primary goal of creating these collages? I think from a users point of view it’s great for putting outfits together, maybe you want to change up your room decor for the new season, the possibilities are endless really.

For businesses using Pinterest, this method is nothing new. I’ve always recommended multi-product shots for fashion and home decor products. You can easily do this in Canva. Canva has templates that you can use right away. There is no need for you to wait for this new feature.

 

Pinterest marketing expert

 

 

I’m going to share with you some changes Pinterest recently made about how your images look on mobile and desktop. You need to keep up with Pinterest’s constant changes because you want to make sure you’re not wasting time and money.

Pinterest Marketing Expert Tip: If you continue to do things that no longer work then you can’t really expect to great results from Pinterest. Fair?

Unfortunately, you don’t know what you don’t know. Pinterest will not always inform you of all the little changes they make. So if you want to make sure you don’t miss any vital information make sure you visit my blog regularly.

Okay, let’s begin!

 

Why You Need to Change The Size of Your Pinterest Image & Logo Placement

In 2018 Pinterest officially told us that your images can be as long as 1,260 in pixels. In addition they recommended that your logo placement should be on the bottom left, or bottom center, or top left or top center. Well that is no longer the case today. Here’s what I mean.

Have a look at the image below that were originally sized at 1,260 in length. Pinterest cuts off the bottom part and you can’t see the website URL. Not good especially for brand awareness.

 

Let’s make sure this doesn’t happen to you!

Pinterest Marketing Expert Actionable Tips for 2019

Follow these four steps for creating the right size images and videos for Pinterest:

1) The Size

a. Standard images: Don’t make the size longer than 1,100 pixels.

  • To play it safe size your image at 600 wide x 900 long. If you’re using Canva they have a template sized at 735 x 1102. If you want to use Canva’s template make sure you test the logo placement if you decide you want that logo on the bottom. 
  • Alternatively use a 2:3 aspect ratio, or 1000 x 1500 pixels. You can use 2:3 aspect ratio, or stack two images on top of each other to form one vertical pin.
  • You can only upload in PNG or JPEG with a maximum file size of 10 MB.

 

b. Promoted Video at standard width 

  • File type: .mp4 or .mov
  • Encoding: H.264
  • Max file size: Up to 2GB
  • Video length: Minimum 4 seconds, maximum 15 minutes
  • Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. Make your videos square (1:1) or vertical (2:3, 9:16).

 

c. Promoted Video at max. width

  • File type: .mp4 or .mov
  • Encoding: H.264
  • Max file size: 2GB or less
  • Video length: Minimum 4 seconds, maximum 15 minutes
  • Aspect ratio: Square (1:1) or widescreen (16:9). Note that max. width videos can’t exceed the height of a 1:1 aspect ratio

 

d. Carousels
  • Image count: 2-5 images per Carousel
  • File type: PNG or JPEG
  • Max file size: 10 MB per image
  • Aspect ratio: 1:1 or 2:3

 

RELATED: How to Create Carousel Pins

 

2) The design

Do’s

  • Streamlined, intentional design performs better than cluttered text and images
  • Pins with multiple images or a variety of products see higher engagement. In fact multi-image layouts can help encourage action by creating a more interesting visual or by showing off a variety of products. 
  • Over 80% of all Pinners user Pinterest on mobile which means it’s vital your pins are optimized for the mobile space. 
  • Consider when, where, and how people interact with their phones when coming up with creative and designing your pin.
  • Publish your new pin to a secret board to make sure it looks as good on a mobile device as it does on your desktop. 
  • Design with the guides of the vertical format, versus resizing creative later.
  • Use high-res, high quality images
  • Lifestyle images usually perform better than shots of a single product

 

Dont’s

  • Excessive hashtag
  • Grainy or pixelated images
  • Wordy text
  • Amateur or low-quality content
  • Shameless branding

 

3) Text overlay

Text overlay incorporates copy into your in without compromising design. Use it to clarify your message, showcase an offer, or make your call to action loud and clear. 

  • Be succinct to maximize impact 
  • Abadon traditional ad rules regarding headlines, subheads, and body copy
  • Only add text that serves a purpose or adds value to the pin
  • Place your most most important information on the top.

 

4) Logo placement or website URL 

Place your logo or website URL on the top or somewhere in the middle. If I had to choose one or the other as a Pinterest Marketing Expert I would choose placing the logo somewhere in the middle just in case Pinterest makes changes to the length size. It’s simply a safer choice. 

In addition when you place your logo or website URL in the middle people will most likely not steal your images. When people want to steal other people’s images they typically look for images where the logo or website URL are on the bottom or top because they can easily trim that area.

Well there you have it! I hope you found my Pinterest marketing expert quick tips for the day helpful. If you can’t keep up with Pinterest’s ever changing algorithm, rules, and tactics or you are struggling to get more traffic and sales consider taking the lifetime version of my Pinterest Marketing for Business video course. You’ll receive email support and I’ll always update you on what’s working and what’s not on Pinterest so that you get found first ahead of you competition.

 

pinterest marketing expert

 

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