Pinterest for Business Tips
Explore my Pinterest actionable tips for businesses to help you get more traffic & sales with Pinterest. I also share my easy self-care tips, how to have a fab-U-lous life in your 50's, trending topics & a whole lot of pretty stuff!
Pinterest Management Tips
Attention: Home Decor & Renovation Business Owners
There is no doubt that DIY home decor is one of the most popular topics on Pinterest. home av system is also popular in this sphere. Whether it’s doing a complete remodeling, finding the perfect rug from somewhere like Bazaar velvet, a renovation or tweaking small changes Pinners (especially the Millennials) have accumulated over 14 billion home idea pins (images) that reflect their; interests, experiences, values, and in many cases what they can afford. Pinterest has literally become their go to place for inspiration to architect the life they’ve always dreamed of for themselves and their family.
As for me personally I’ve been on Pinterest saving my favorite home decor designs for several months now while I wait for my new house to get built. I am a baby boomer and I can’t think of a better platform that I can use to help me plan my dream home.
Why Pinterest Should Matter to Your Business
If your business falls under the home decor category you would be foolish not to have a presence on Pinterest. Why? We know that the Millennials are Pinterest’s largest audience. And Millennials also make up the largest group of home buyers for the second year in a row according to a recent report by Chase and Pinterest. One of the most important questions you have to ask yourself as a business when deciding which on a social network to invest in is; where is my target audience researching, planning & shopping on line?
According to Amy Bonitatibus, Chief Marketing and Communications Officer for Chase Home Lending many home owners are jumping into plans to transform their fixer-uppers into their dream homes. Nearly 95% of the Millennials said they planned some kind of renovation in the next three years.
The report “Pins & Properties: Chasing Your Dream Home” reveals what ideas homeowners are searching for to upgrade their starter homes. Let’s begin!
What the Data Reveals About the Interests of Millennial Home Buyers:
Millennial Homeowners Turn to Pinterest for Affordable Creative Inspiration
Example of “on a budget” DIY home projects that appeal most to Millennials:
DIY Outdoor Curb Appeal
Pinterest Expert Tip: The Best Way to Connect with Millennials is on Pinterest
As you can see all types of businesses have an opportunity to connect with the Millennial audience when they on line looking for ideas to remodel or renovate their home. By connecting with them in the early stages of their buying journey on Pinterest business professionals like financial planners, architects, contractors, renovators, interior designers, interior decorators, landscapers, painters, real estate agents and others will become their trusted advisors.
How do you do that? Think helpfulness.
This is where content marketing (your blogs or articles) become vital for driving traffic back to your website. We are not talking about product pushing here folks. Yes, of course you can blog about your products. But you need to focus on solving their most pressing problems. Remember no problems = no sales.
In addition make sure you create and curate content that matters to them throughout the year starting with:
If learning how to use Pinterest for business is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere please contact me at firstname.lastname@example.org, a Pinterest expert in management services and marketing expert. Not sure how to use Pinterest? My FREE Pinterest Marketing for Business online course is the best place to start.