Pinterest Business Tips
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How to Get More Followers on Pinterest: 20 Actionable Tips
As a Pinterest account manager the question I hear all the time is “how can I get more followers on Pinterest?”
My answer is it’s not just one or two big things you need to do but rather dozens of smaller things that make getting more Pinterest followers possible. Similarity to Pinterest, the question that many social media influencers probably get on Instagram also revolves around how to grow your following or the number of likes you get on your content. Lots of people want to become Instagram famous and that’s not a bad thing, especially now that there are specialised companies such as Buzzoid who can make this a reality. As long as you are doing it in the way that feels right to you, that’s all that matters. The same goes for Pinterest too.
For starters, you don’t just want to focus on your followers count because you think it will make your account look impressive. A smart and savvy Pinterest account manager knows that some of those followers are not your ideal target audience or in some cases they are fake followers who ultimately just want to spam.
Since Pinterest changed the way pins show on the smart feed many Pinners are concerned about how their pins were shown to their existing followers. In the past whenever you pinned those pins would automatically show up in your follower’s feed. This method gave Pinners the confidence that their pins were going to be seen. Since the change Pinterest’s goal is to make the home feed more of a reflection of what each user cares about. To facilitate that you now see pins based on a blending of 3 factors:
What this new algorithm means to you and I is that we will have to get much more serious and effective with our pinning tactics if we want to be seen and rank in the top of the Pinterest search engine because Pinterest now blends those three factors to determine what is seen and what is not. Previously all pins were shown in the live feed. Now Pinterest ranks and uses their own priority system to determine what is shown first and what is given priority.
Here are 20 actionable tips on how to get more followers on Pinterest keeping this new change in prioritization in mind:
1. Check your analytics once a month to see what your audience’s INTEREST’s are and pin content around that.
Pinterest is telling you what your audience wants so give them what they want or you risk the smart feed filter screening you out and not showing your pins.
2. Fill in your pin descriptions with searchable keywords that encourage or inspire pinners to repin and click through.
When repinning others content make sure to change those captions with keywords as well. Even if it’s not your own content you still want your repins to show up first in Pinterest’s search engine to give your business more exposure.
3. Make your Pinterest board titles clear, simple and to the point.
For example if you’re a denim company and you have a board titled Bootylicious that will not rank high on Pinterest’s search. The most obvious key words to use would be denim jeans.
People who are on Pinterest looking for denim jeans are typing in some form of keyword that includes denim jeans. No one is typing in Bootylicious to look for jeans. Pinterest will not show your pins under that name. Use the Guided Search tool to help you with the most popular keywords related to denim jeans as shown below. Quality is the new buzz word at Pinterest.
Your username is your Pinterest URL and you only have 15 characters to work with so choose wisely. Unless you are a blue chip, house hold brand name like Home Depot, Nordstrom’s, or NY Times no one is going to search for your company name. Add keywords that people will look for when searching for your kind of product or service.
5. The “About you” section within your profile should include your business name and a searchable keyword that spells out what your business is about.
6. Verify your website.
It’s not just because you’ll get access to Pinterest’s analytics which show you how your site is performing but more importantly Pinterest accounts that are verified have more of an authority in the Pinterest search tool. They rank you higher. You want to rank higher.
7. You probably have more followers in other socials so make sure you leverage that by promoting your top pins.
Ask your fans to follow you on Pinterest and include a reason why. For example, if you are in the fashion or home decor vertical you could post or tweet something like “For more style tips follow us on Pinterest”. Be sure to include your Pinterest username. How to Get More Followers on Pinterest? Leverage your other socials. If you want to get followers on instagram too, there are plenty of ways you can do this, and sending people to your Insta as well as your Pinterest can be beneficial for both pages!
If you’re sharing your posts on Google Plus make sure to include in the comments “Pin it and read for it later” and include the Pinterest link.
8. Install the PIN IT button close to your images and your blogs.
This will trigger people to take action. Position them at the end of the post as well. According to Anna Majkowska, a software manager on Pinterest’s search team, pinning content from your website helps you rank higher on search.
9. If you have a blog or you have an ecommerce site apply for the Rich Pins.
They help you stand out from other pins and get you higher click-through rates. More importantly it helps you rank higher on Google.
The cool thing about Product Rich Pins is that brands can include data such as real-time pricing info. Pinners also get email notifications when Product Pins they’ve added to their boards drop in price by at least 10%, which encourages buying behavior.
You can customize the words on the follow button. So instead of just having the word FOLLOW add your business name as well.
Having a lot of followers matters because it helps you rank high and more likely your pins will rank high in Pinterest’s search tool.
11.Don’t pin or repin pins that have dead links or expired pages because it will hurt your ranking in the Pinterest search tool and annoy users.
12. If you want to out compete your competition in search engine rankings, and let’s face we all want to rank as highly as possible so we can get more traffic, think of creating boards with a very narrow content focus. For example, if your competition ranks highly in a specific theme like GOLF OUTFITS you can create a board called MEN’S GOLF SHIRTS. It is more narrow and specific; in this way you can get the edge and increase your odds of ranking higher and capturing more qualified traffic.
13. Pin a lot! The first thing you need to decipher is where your target audience is. Check your “Analytics”, then “Demographics”. So for example if the majority of your followers are in United States you want to make sure you are scheduling your pins that will cover both the Pacific Standard time and Eastern Standard Time. I would start with pinning every 30 minutes from 12 pm to midnight. (I would use a scheduling tool)
14. Make sure you have a blog
Success on Pinterest isn’t just about pushing your products. Pinterest is not a social media website. It’s a discovery tool where people plan for their future. According to a recent study the biggest audience on Pinterest, the Millennial moms tend to use Pinterest as a planning tool during key life moments, big and small. In fact, active Pinners are 47% more likely to be going through major events in the next 6 months, from getting married and buying a home, redecorating or re-modelling, to having a baby or planning a special occasion, buying a car and taking a vacation. That’s huge!
They look to Pinterest to help them with all parts of their life. To do that you need to become a helpful advisor to your customers. You do that by creating blog posts. Having a blog helps you become a thought leader in your industry and helps you with SEO. I recommend you blog at least once a week.
15. Leverage trending topics
Remember Pinterest users have a buying mindset so you want to make sure you’re showcasing what Pinners are planning for right now. Over 70% of online consumers go to Pinterest to get ideas & inspiration on what to buy according to Bizrate. Make sure that your Pinterest page is set up for the next trending holiday, season, and event before it starts.
Do this right now: ask yourself, which holiday or “observances” do you think your audience will most resonate with? Is it; summer, Father’s Day, 4th of July and so forth?
16. Group boards
When you’re just starting out on Pinterest it’s a real challenge to grow your followers organically. The best way to get your pins in front of your target audience is to join group boards that are relevant to your business. As a Pinterest account manager this is one the strategies I employ on the very first month of managing my clients account because it helps to answer the question: How to Get More Followers on Pinterest?
Once you’ve identified which group board to join write a message on the board owner’s last pinned image. See the example below.
17. Creativity plays a huge role
Images aren’t everything on Pinterest but they do play the biggest part in my opinion for getting the most followers on Pinterest. In order for your pins to be successful they should be pinned in the spirit of helpfulness. Offer tips, advice or instructions. Create vertical pins with a preferred image aspect ratio of 2:3 to 1:3.5 and a minimum width of 600 pixels and 900 pixels to 2100 pixels tall. Pins get cut off in feeds if the ratio is greater than 1:3.5 so make sure yours are not too tall.
18. Take a Pinterest course…from an expert.
If you’re not sure you’re doing it right on Pinterest then get help from an expert who knows what they’re doing. If you want to get a serious return on investment then you need to make a serious investment first. Right? Its cause and effect. Inputs = outputs. I highly recommend you take a course that is up to date because Pinterest makes changes all the time. What might work yesterday may not work today. There are rules you need to keep up with and features you want to make sure you are using to give you the best results your account deserves. I pride myself on having the most up to date course on the market. Get chapter one for free and judge for yourself. How to Get More Followers on Pinterest? Get educated.
If you want to earn more, you’ve got to learn more.
My Pinterest course uses a sequential design. What that means is lessons are presented in a step by step formula giving you a proven blueprint that teaches you how to manage your Pinterest business account effectively beginning with the basics. As you progress through the course you learn more and more of the advanced techniques. Those advanced techniques are built upon the foundation laid from successfully completing the basics which are taught first in my course. That is what I mean by the lessons are sequential.
19. Think mobile
80% of Pinterest users use their mobile device so here’s how the pin descriptions show up:
The average is entirely due to the size of the letters etc. To be safe use 75 characters to show up on iPhone and Android.
20. Create lots of helpful “How-To’s” boards
Pinterest has become an effective search engine for a lot of things in people’s lives. Pinterest wants everyone in the world to be discovering and doing things in their life in a way that they don’t today. Users look to Pinterest for new ideas on every topic under the sun. “How to” pins & boards feed Pinner’s creative juices that in some cases can literally be life changing for them because it solves problems or helps them achieve a goal. Isn’t that what we ultimately want to do as a business, make a difference in our customer’s lives? So be helpful! Create “how-to” content.
Remember: you get what you pay for!
Regardless of whether you manage your Pinterest account in-house or outsource the management to an agency or expert time is money and you have to decide ahead of time what you’re willing to invest and what you expect in return.
Type the words Pinterest expert or Pinterest consultant into a Google search box.
Notice the results.
If the people you want to hire cannot get themselves onto the first page of Google’s organic search using Pinterest what makes you think they can help you rank any better?
People who rank highly know what they are doing, people who don’t, don’t. Or they’d be there right?
Has the expert you are considering proven that they know how to use Pinterest to rank high on Google or not?
Do you really what to work with someone who claims to be an expert yet can’t demonstrate that they can use Pinterest to get themselves on the first page of Google?
If your journey to Get More Followers on Pinterest seems overwhelming for you or you feel like you are going around and around in circles with Pinterest and not getting anywhere contact me, a Pinterest account management expert about my Pinterest account management services or to learn more about how you can be more effective on Pinterest check out my Pinterest Marketing Course for Business. Chapter one is FREE.