Pinterest Business Tips
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According to Sephora’s head of digital Julie Bornstein, their Pinterest users spend 15X MORE on the company’s products than Facebook fans. The beauty products retailers Sephora revealed that per capita, its Pinterest followers spend more money than its Facebook fans.
“The reality is that when you’re in the Pinterest mindset, you’re actually interested in acquiring items…which is not what people go to Facebook for,” Bornstein told VentureBeat. “Facebook continues to be just a great customer interaction tool that gives us the real-time ability to dialog with our customer…it’s a big customer-service venue for us.
Boasting 4.7 million fans on Facebook, Sephora still values the social network as an interaction tool. “We hear instantly about what people love and don’t love,” explained Bornstein. But when it comes to measuring immediate commercial impact, the company prefers Pinterest.
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